Thursday, August 22, 2024

App Store Business Reorg

Juli Clover (Hacker News, ArsTechnica, 9to5Mac):

App Store vice president Matt Fischer is set to leave the company as Apple prepares for an App Store reorganization to deal with regulatory changes, reports Bloomberg.

Apple plans to split its App Store group into two teams, one that handles the App Store and a second team that oversees alternative app distribution.

[…]

With Fischer leaving, App Store senior director Carson Oliver will oversee the App Store, and Ann Thai, a director who oversees App Store features, will head up the team that handles alternative app distribution.

Amy Worrall:

The former team should of course be subservient to the latter.

Andrew Grant:

It’s debatable who looked most looked like a cartoon villain after Apple’s recent public hearings, but Oliver was certainly in the running.

Colin Cornaby:

This feels like a precursor to third party iOS stores shipping in more regions, maybe worldwide.

Mark Gurman:

Phil Schiller, the Apple executive ultimately responsible for the App Store, is spearheading these changes.

Jeff Johnson:

That the marketing department is still in charge of everything tells you everything you need to know about the App Store.

Previously:

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Apple plans to split its App Store group into two teams, one that handles the App Store and a second team that handles malicious compliance.


@Kristoffer - I love it, thanks for that comment.


> That the marketing department is still in charge of everything tells you everything you need to know about the App Store.

Yeah, I dunno. I mean, isn't that just Apple, in a nutshell? Run by marketing, with engineering merely the means to realise the dream?

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