Discover the Features or Read the Content
When they finished, I asked them to tell me about the book. They described how they could blow on the screen and see the windmill turn, how they could run their fingers across the interactive map and see colors changing. How they could pinch to open and close images. But they couldn’t recall much of what the book was about. They couldn’t recall the message intended to be communicated in any of the info-graphics (though they could recall, in detail, how they worked.)
