A Global Perspective on the Apple App Store Ecosystem
Apple today announced that the App Store ecosystem facilitated $643 billion in billings and sales during 2020, a 24 percent year-over-year increase. An independent study by economists from the Analysis Group found that developers selling goods and services across many categories grew their businesses while reaching customers around the world. App creators applied their creativity and passion to help people stay connected, healthy, and entertained — while the App Store played a vital supporting role as developers adapted to the year’s challenges and brought new innovations to life.
“Independent” means funded by Apple. “Facilitated” means that it counts estimates of physical goods bought from Amazon and other retailers, if the purchase (or subscription?) was initiated using a (non-browser?) app.
Previously:
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Imagine if VISA or MasterCard increased their transaction fee to 15-30% and put out similar statements, because they “facilitated” far more business activity in 2020…
