Lawsuit Alleges Facebook Inflated Video Ad Viewing Times
Rachel England (via Nick Heer):
After reviewing some 80,000 pages of internal Facebook records, obtained as part of court proceedings, Crowd Siren now claims that Facebook had not only known about the issue for over a year, but had massively underestimated its miscalculations. The company told some advertisers it overestimated average time spent watching videos by 60% to 80%. The plaintiffs, however, believe that figure is much larger, and that average viewership metrics had been inflated by as much as 900%.
If true, Facebook’s big “pivot” to video was really a scam.
