Pocket’s 30M Users Are Great for Publishers
Felix Gillette (via Hacker News):
Mozilla Corp., maker of the open-source Firefox browser, bought Weiner’s 22-employee company last year for a sum neither party would disclose. The latest versions of Firefox prominently display by default a Pocket save-for-later button at the top of the browser. In the U.S., Canada, and Germany, users who open up a tab on Firefox see a carefully tended, steadily updated menu of recommended Pocket links.
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Pocket’s basic version is free; paid subscriptions, starting at $4.99 a month, cut out ads and boost storage space.
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Pocket is expanding its marketing of ads—stories and videos publishers can pay to place alongside the staff-recommended ones. The Wall Street Journal recently began paying to promote a rotating selection of evergreen articles on Firefox, within a handful of Pocket newsletters, and within the Pocket app, says Paul Montella, the Journal’s global digital sales manager.
Previously: Instapaper Relaunches Premium Subscription.
