Facebook-WhatsApp Turmoil Takeaway
WhatsApp wasn’t an easy acquisition for Zuckerberg, because the two apps have very different founding principles. Koum, who grew up in Ukraine, believes deeply in privacy; Zuckerberg thinks that the more open and connected we are, the happier we all become. And so in order to acquire WhatsApp, Zuckerberg not only had to pay a lot of money and give up a board seat to Koum; he also had to make a lot of promises. Some of those promises were even enshrined in the acquisition agreement: If Facebook imposed “monetization initiatives” like advertising onto WhatsApp, its founders’ shares would vest immediately, and they could leave without suffering any kind of financial penalty.
Thus did WhatsApp retain exactly the independence that it had been promised—until it didn’t.
Today, it seems inevitable not only that advertising will make it onto WhatsApp, but also that the advertising in question will be targeted—which is to say that when you use the app, Facebook will know exactly who you are, where you live, and what kind of products you might be interested in buying. It’s a complete repudiation of WhatsApp’s founding principles, and makes a mockery of its end-to-end encryption.
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This was clearly never going to end well, but makes for an interesting story anyway. I just hope know one is surprised by the outcome. Corporate cultures rarely change.
