The Art of Writing One-Sentence Product Descriptions
David Bailey (via Andy Bargh):
I wanted to know why some one-sentence descriptions sound like a genius idea and others flop. As I researched how the founders of successful startups presented their products before they were well-known, I discovered something interesting.
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Facebook and Uber have thousands of features, yet Mark and Travis elevate a single feature above the others, making the product easy to understand, easy to remember, and, most importantly, easy to talk about.
