Basic Attention Token
BAT:
The Brave browser knows where users spend their time, making it the perfect tool to calculate and reward publishers with BATs. This service creates a transparent and efficient Blockchain-based digital advertising market. Publishers receive more revenue because middlemen and fraud are reduced. Users, who opt in, receive fewer but better targeted ads that are less prone to malware. And advertisers get better data on their spending.
Via Corin Faife:
Because the BAT integrates with a browser, a value for advertising slots can be calculated based on precise metrics for the time spent on the page, ad size in proportion to the content, and a detailed profile of the user's tastes—potentially sensitive information, but which Brave says is anonymized and never leaves the device.
[…]
As of today, Brave is raising money through a token sale of the BAT—a common way of crowdfunding cryptocurrency projects—with the full operational launch of the platform on both mobile and desktop to come at a still undisclosed date.
Previously: Funding the Web.
