Macs Lose Marketshare
It’s not surprising that Mac sales dropped for Apple in 2016 as they experienced their first year over year sales decline since 2001. What is interesting, however, is that as Mac sales dropped roughly 10% and personal computers overall dropped 5.7% for the year, the top four leaders in the market all saw growth as Apple was pushed to number five.
Although Mac sales were up in Q4 2016 compared to Q4 2015, an analyst note today from Bloomberg’s Anand Srinivasan and Wei Mok has revealed Apple has dropped to the fifth largest PC vendor, with ASUS (ASUSTeK) overtaking fourth place. The top four vendors are now Lenovo, HP, Dell, and ASUS.
This comes after a long period of growing relative to the rest of the industry.
Previously: How Apple Alienated Mac Loyalists.
Update (2017-01-31): Nick Heer:
After over a decade of near-constant growth that went against the PC industry’s decline, 2016 was a down year in terms of absolute sales and sales relative to Apple’s primary competitors.
