Our Software Must Get Better
Imagine what would happen if this were true for buildings… if the efficiency and style and ambience of every building in the world could be fixed, all at once, in exchange for one investment.
Alas, software tends to be mediocre.
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Perhaps the biggest problem: In many markets, especially online, software is free. And free software built by corporations turns us from the user into the product. If you’re not paying for it, after all, you must be the bait for the person who is. Which means companies spend time figuring out how to extract value once we’re locked in and can’t easily switch.
