Monday, October 27, 2025

Twitter to Show Link Content and Tweet Simultaneously

Nikita Bier:

We’re testing a new link experience, starting on iOS -- to make it easier for your followers to engage with your post while browsing links.

For creators, a common complaint is that posts with links tend to get lower reach. This is because the web browser covers the post and people forget to Like or Reply. So X doesn’t get a clear signal whether the content is any good.

To help get better signal, posts will now collapse to the bottom of the page so people can react while you’re reading.

As always, remember: the post should stand alone as great content so write a solid caption.

This seems like a better design, anyway. But my understanding is that, separate from naturally lower engagement, Twitter is still artificially deboosting posts with links, leading to an unfortunate pattern where people post the link in a reply to the main tweet. He insists that this is not the case.

Rosyna Keller:

Note that this new “feature” makes articles load slower and allows Twitter to see more of your browsing habits because it’s no longer using SFSafariViewController. That means no more fraudulent website warnings and no more content/ad/tracker blockers.

Léo Natan:

Part of the blame is on Apple for making SFSVC such a rigid and badly constructed API, that supports zero customization.

Previously:

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Kevin Schumacher

> ...no more content/ad/tracker blockers.

Would 1Blocker's local VPN ad/tracker blocker not still function?

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