Epic Games Sees Benefits From Streamlined Install Flow
Epic Games (Tim Sweeney, MacRumors, The Verge, TechCrunch):
In response to ongoing Digital Markets Act enforcement, Apple has significantly improved the process for installing alternative app stores from the web in the European Union with iOS 18.6 in July. They’ve reduced the install flow from 15 steps to 6, eliminating their former scare screen and its misleading message, and eliminated a dead-end that left the user stranded in iOS Settings. As a result, we’ve seen a stunning 60% decrease in player drop-off during attempts to install the Epic Games Store.
Prior to Apple’s update, around 65% of users attempting to install the Epic Games Store on iOS were thwarted by Apple’s deceptive design. After the update, the drop-off rate has gone from 65% down to around 25%, and continues on a downward trend as users upgrade to the new version of iOS.
For the first time, we are starting to see iOS users install the Epic Games Store with a success rate approaching Windows users and Apple’s own Mac users.
They have screenshots of the new and old iOS install flows, as well as the Android one, which remains at 12 steps. Epic still doesn’t like Apple’s business terms for App Marketplaces.
Previously:
- iOS 18.6 and iPadOS 18.6
- EU App Store Tiers and Core Technology Commission
- Critical Warning for External Purchases in App Store
- Apple Appeals Epic Anti-Steering Injunction
- Testimony on External Purchase Fee and Scare Screens
- Epic Games Store for iOS in the EU
- Epic Games Pays AltStore PAL’s CTF
- Effects of the DMA’s Browser Choice Requirement
- App Marketplaces: AltStore and Epic Games Store
- Epic Sues Over Google Play Store, Too
