Apple’s Q3 2025 Results
Apple (transcript, MacRumors):
The Company posted quarterly revenue of $94.0 billion, up 10 percent year over year, and quarterly diluted earnings per share of $1.57, up 12 percent year over year.
“Today Apple is proud to report a June quarter revenue record with double-digit growth in iPhone, Mac and Services and growth around the world, in every geographic segment,” said Tim Cook, Apple’s CEO.
Mac revenue was up 15%, iPhone revenue up 13%, and Services revenue up 13%. The Wearables/Home/Accessories category was down 9% and iPad revenue down 8%.
Apple is so big and has so many customers that it just slowly gets larger and larger. Every quarter, Apple trumpets the increase in its global installed base of devices, and this quarter was no different. Every quarter, Apple cherry-picks some specific stats about new buyers that boggle the mind—over half of this quarter’s iPad and Apple Watch buyers were buying their first one of those products?!
[…]
For all the hand-wringing about Apple’s long-term fate in the Chinese market, Cook took time out to point out that “the MacBook Air was the top-selling laptop model in all of China, and the Mac Mini was the top-selling desktop model in all of China.”
[…]
Apple is “significantly” increasing what it spends on AI, as well as taking people internally and re-tasking them.
I wonder if Mac mini is the top selling desktop model in the world?
Speaking to Reuters, Cook said that approximately one percentage point of Apple’s 10 percent sales growth in Q3 2025 can be attributed to customers buying more products to get ahead of tariffs.
Speaking to CNBC, Apple CEO Tim Cook said that iPhone revenue was up because the iPhone 16 turned out to be more popular with consumers than the iPhone 15 was during the same time period last year.
I think the iPhone 15 was the one that didn’t get a new processor and didn’t support Apple Intelligence.
Specifically, Apple’s CFO Kevan Parekh said that the company’s September quarter revenue outlook was contingent on Apple’s revenue-sharing agreement with Google continuing. As noted by Jason Snell at Six Colors, this is seemingly the first time Apple has directly referred to the threat of losing this revenue within its prepared remarks.
On 16 September 1997, Steve Jobs became interim CEO of Apple. 5,090 days later, he handed the reins to Tim Cook, weeks before he died.
5,090 days after 24 August 2011 is today. The Cook era is now as long as the Jobs renaissance era.
Previously:
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"Speaking to CNBC, Apple CEO Tim Cook said that iPhone revenue was up because the iPhone 16 turned out to be more popular with consumers than the iPhone 15 was during the same time period last year."
Yes, this is what happens when you use deceptive advertising on one and not the other. It's truly amazing how well products can sell when you can just lie about what they do.
That's not to take away from the rest of their performance, that's good for them that they're still growing in the hardware markets.
«It's truly amazing how well products can sell when you can just lie about what they do.»
Apple really starved people for about a decade, left them yearning for a Siri that stops finding things on the web and starts being useful by handling more demanding tasks than just setting timers, creating reminders, and controlling lights at home.
If you’ve been around long enough to remember Sculley’s Knowledge Navigator concept video from 1987, you might agree that there is no other upcoming feature expected with so much anticipation than a truly personal assistant.
Coming from that angle, modern Apple not only produces concept videos again, but presents them as ads:
https://www.youtube.com/watch?v=X3c916Mb02E
To be a hopeless romantic about this: The day will come when a young person raises their hand in front of an Apple building, extends their middle finger, and smiles with naive dreams of conquering the status quo while their photo is taken. Probably with an iPhone. The irony.
https://duckduckgo.com/?q=steve+jobs+middle+finger+ibm&t=h_&ia=images&iax=images
