Firefox Benefits From Browser Choice Screens
The first DMA browser choice screens started rolling out in the EU in March 2024. Since then, they have slowly started appearing for:
- New and existing Android smartphones and tablet users with Chrome pre-set as a default browser (though rollout has been fairly inconsistent)
- New and existing iOS users with Safari as their default browser, who have iOS 18.2 and iPadOS 18.2 or later iOS versions installed on their device (initial roll out in iOS 17.4 was poorly designed)
[…]
Firefox daily active users in Germany alone have increased by 99%. And in France, Firefox’s daily active users on iOS grew by 111%.
[…]
And we’ve found that when people choose Firefox via a DMA choice screen, they stick with it.
Via Nick Heer:
I have confirmed with Petrova these numbers reflect growth in iOS users only. They are impressive, but my interpretation of statistics like these is that one often finds percentages used like this when neither actual number is very large.
I would have liked to see a comparison vs. usage in countries without the DMA.
Previously:
- Mozilla Also Defends Google Revenue Sharing Agreement
- Mozilla Changes Firefox Terms of Use
- UK CMA vs. Apple’s Browser Rules
- Testing EU iOS Features in iOS 18.2
- Apple Denies Evidence of Hiding Browser Choice Setting
- iOS 18: Browser Choice and Default App Controls in EU
- Effects of the DMA’s Browser Choice Requirement
