App Store Business Reorg
Juli Clover (Hacker News, ArsTechnica, 9to5Mac):
App Store vice president Matt Fischer is set to leave the company as Apple prepares for an App Store reorganization to deal with regulatory changes, reports Bloomberg.
Apple plans to split its App Store group into two teams, one that handles the App Store and a second team that oversees alternative app distribution.
[…]
With Fischer leaving, App Store senior director Carson Oliver will oversee the App Store, and Ann Thai, a director who oversees App Store features, will head up the team that handles alternative app distribution.
The former team should of course be subservient to the latter.
It’s debatable who looked most looked like a cartoon villain after Apple’s recent public hearings, but Oliver was certainly in the running.
This feels like a precursor to third party iOS stores shipping in more regions, maybe worldwide.
Phil Schiller, the Apple executive ultimately responsible for the App Store, is spearheading these changes.
That the marketing department is still in charge of everything tells you everything you need to know about the App Store.
Previously:
- Hearing for Apple Violating Epic’s Injunction
- Epic v. Apple, Day 4
- The App Store Isn’t Catching the Most Egregious Scams
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Apple plans to split its App Store group into two teams, one that handles the App Store and a second team that handles malicious compliance.
> That the marketing department is still in charge of everything tells you everything you need to know about the App Store.
Yeah, I dunno. I mean, isn't that just Apple, in a nutshell? Run by marketing, with engineering merely the means to realise the dream?