Mac Marketshare in Q1 2024
Ben Lovejoy (via Hacker News):
Mac shipments are estimated to have grown from 1.7M in the first quarter of 2023 to 2.1M in the same quarter this year. That represents year-on-year growth of 22%, giving Apple a 14.2% share of the US PC market.
The launch of the new M3-powered MacBook Air models in March were likely one of the main reasons for this growth.
I find this kind of surprising given that the new MacBook Air wasn’t available until late in the quarter, and while it was a solid update it did not have as large a performance bump as the M1 MacBook Air nor the new physical design of the M2 MacBook Air.
Previously:
- Walmart Selling M1 MacBook Air for $699
- MacBook Air 2024
- Mac Sales in Q2 2023
- Growth in Desktops, Mac Marketshare
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> I find this kind of surprising given that the new MacBook Air wasn’t available until late in the quarter, and while it was a solid update it did not have as large a performance bump as the M1 MacBook Air nor the new physical design of the M2 MacBook Air.
I wonder if part of it comes from just being the next cycle. The Air M1 was introduced in November 2020. So, it's been almost 3.5 years, a lot of businesses (and maybe individuals) replace their laptops every 3-5 years.
Maybe the support for two displays was enough to push the needle.