Apple Tweaks New EU App Store Business Terms
To make it easier for more developers to sign up for the new terms, we’ve removed the corporate entity requirement that the Addendum must be signed by each membership that controls, is controlled by, or is under control with another membership.
[…]
To help reduce the risk of unexpected business changes under the new terms, such as reaching massive scale more quickly than anticipated, or if you simply change your mind, we’ve created a one-time option to terminate the Addendum under certain circumstances and switch back to Apple’s standard business terms for your EU apps.
[…]
To make it easier for developers who want to create alternative app marketplaces, we’ve added a new eligibility criteria that lets developers qualify without a stand-by letter of credit.
Do either of the following: (1) Provide Apple a stand-by letter of credit in the amount of €1,000,000 from a financial institution that’s at least A-rated or equivalent by S&P, Fitch, or Moody’s, and maintain that standby letter of credit as long as your alternative app marketplace is in operation; or (2) be a member of good standing in the Apple Developer Program for two continuous years or more, and have an app that had more than one million first annual installs on iOS in the EU in the prior calendar year.
Not sure how (2) is much better than (1).
Apple just effectively lowered their commission to 20%/13% in the EU, until you’re over 1M EU downloads/year.
Steps: Opt-in. Stay in App Store. Use IAP. Pay 20%/13% instead of 30%/15%. Switch back right before you hit 1M EU downloads/yr. 🤔
Apple warns users that they may find certain apps on alternative marketplaces that wouldn’t be allowed on the App Store, while simultaneously telling developers they’d reject such apps for any store.
Which is it, Apple?
Previously:
