Featured Section in TV App
Apple’s new design adds a Featured section to the top of the “Watch Now” section in the TV app, with the featured content placed above the “Up Next” watchlist. The change makes it more difficult for users to get to the content they are interested in, with random TV shows taking up the majority of the screen.
[…]
There are a number of complaints about the new design on Reddit from users who are unhappy with the way that Featured TV shows and movies supplant Up Next content. This section seems to display quite a few Apple TV+ shows and movies, but it does also highlight shows and movies from other streaming providers. Regardless of content shown, TV users do not seem to want suggested content replacing their chosen content at the forefront of the app.
This change appears to be a server-side update, although right now the majority of users noticing the change are running the tvOS 16.2 beta. The redesign was first spotted by Jon Maddox, one of the creators of excellent live TV, streaming, and DVR apps Channels.
[…]
Of course, it also helps those companies increase engagement by requiring them to scroll down to view the content they actually want to continue watching.
As someone who uses Up Next on an Apple TV every single day, pushing Up Next down to make room for stuff I didn’t choose is a spectacularly bad decision.
This is like Netflix taking the shows I’m watching and hiding them amid dozens of other titles. WTF.
Apple is far from the first company to do this sort of user-hostile behavior -- “don’t watch what you want, watch what we want you to” -- but I had hoped it would be a little better than the rest of the crowd.
It’s like they created a mythical user persona that loves to constantly browse and discover new content.
Here’s how my wife and I actually watch TV: At the end of an exhausting day of work and parenting a five-year-old, we watch ONE episode of a show we’re ALREADY watching.
Same. Yet we often have to search to get to the show. And the global Siri search often doesn’t find it, even though it correctly transcribed what was said.
Apple always had fierce arguments between customer experience and biz dev (marketing notifications, ad placements, promotional positioning…)
Difference is, the user experience side mostly won
Problem is, each loss seems digestible but eventually customer sat falls off a cliff
But in this case maybe they don’t care because there’s nowhere else for us to go.
Previously:
- Gambling Ads on App Store Product Pages
- An Unsolicited Streaming App Spec
- The Paywalled Garden: iOS Is Adware
Update (2022-11-09): Joe Rosensteel:
This new development is bad for a few reasons, starting with the fact that the Up Next list was the only part of the TV app interface that a user could really customize or control to plan their viewing experience—everything from being aware of the latest episode popping up online, to deciding you weren’t that interested in a show any longer. That personalization is important because the act of viewing TV is a personal experience in your living room.
This change pushes that off of the screen so the information isn’t even available to them at a glance without moving the interface down. This is another hostile layer, because remember that if you don’t subscribe to Apple TV+, the app will load with a splash screen telling you to subscribe to Apple TV+, and when that is dismissed it will deposit you on the Apple TV+ tab of the Apple TV app interface which you need to navigate away from to Watch Now. Now you need to go down, too.
[…]
What this really comes down to is respect. I do not feel respected as a customer when I see my Apple TV autoplaying an ad for Abbott Elementary in general when it knows exactly which episode is next for me in the series.
My friend John Siracusa put it perfectly: This ain’t it, Apple. I don’t mind you suggesting new shows for me to watch. But to prioritize them over my own preferences? I thought that you were better than that. I guess I was wrong.
