Podcast Ads, Business, Overcast, and Apple
Marco Arment, developer of podcast app Overcast, joins Lex on the Wolf Den. Lex and Marco discuss pretty much everything going on in podcasting today. The two debate the technical complications of dynamic ad insertion and how it affects both podcasters and podcast apps. The two also discuss Marco’s history with Midroll in its early days, and theorize what might happen if Apple ever exited the podcast space.
As someone who listens to podcasts but doesn’t follow the business side that closely, I found this very interesting.
Previously: Apple Removes Infowars From Podcast Directory.
Update (2018-12-03): The Menu Bar:
We are joined by Marco Arment for a candid discussion about the state of podcasting in 2018, why podcasts should — and probably will — remain decentralized, why we should always be afraid, the problems with AR and VR, and we wrap with some advice for people who want to podcast.
Previously: Podcasts, Analytics, and Centralization.
