Chrome’s Ad Filtering
Chrome will stop showing all ads on sites that repeatedly display these most disruptive ads after they’ve been flagged. More technical details about this change can be found on the Chromium blog.
The most important thing to know is that this is not an alternative to AdBlock Plus or uBlock Origin. Instead, it’s Google’s effort to ban the most annoying ads from your browser. So it won’t block all ads — just those that don’t conform to the Coalition for Better Ads guidelines. When Google decides that a site hosts ads that go against these guidelines, it’ll block all ads on a given site — not just those annoying prestitials with a countdown or autoplaying video ads with sound.
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As Google’s product manager for the Chrome Web Platform Ryan Schoen told me, 42 percent of publishers that were in violation have already moved to other ads.
Via Dare Obasanjo:
Chrome starts blocking ads unless they meet its rules. This is driving publishers to switch to “compliant” ad networks.
Would love to see stats on how many such publishers move to Google’s ad network. The strong arming so blatant. 😮
I would just like to point out again that having the world’s largest digital advertising company decide which ads to show in the world’s most popular browser is a bad idea
If Microsoft had an ad network in 1998 and tried something like this in Internet Explorer...
2 Comments RSS · Twitter
Not concerned about frustrating user experiences because of ads. Instead, my main concern is ads as attack vector. If this will help the cause, then great. Otherwise, the change is okay, but not earth shattering. As far as making people switch to Google's ad network, nothing stopping other ad networks from likewise become compliant.
