Amazon Now Has a $1 Billion Ad Business
Shareen Pathak (via Hacker News):
According to recent research by Merkle, Sponsored Products Ads are the most heavily targeted format and accounted for 82 percent of all Amazon ad spend, though Headline Search Ads and Product Display Ads did grow faster quarter over quarter in terms of spend.
Amazon has also invested in programmatic, growing its self-serve offering and trying to get more “non-endemic” brands into its platform so it can lessen reliance on retail. That’s involved courting advertisers from brands that don’t sell on Amazon, such as auto brands or wireless and telecom companies.
