Localized App Store Keywords
Understanding localization is a key component to sound App Store Optimization (ASO). Each App Store utilizes more than one set of localized keywords. This is Apple’s attempt at solving for the fact that multiple languages are spoken within a country. For instance, Spanish speaking users in the US need to find your app when they search in Spanish. This guide was created to help you understand which localizations are indexed in the top App Stores worldwide.
Via Evgeny Cherpak:
I can’t say I fully understand it now, but I learned some valuable things, like I can double or triple my keywords[…]
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