Thoughts on Yoink’s App Review
As some of you may know, getting Yoink for iOS through Apple’s App Review was, to say it lightly, a bit of a pain.
In the end, I was able to release it, but a month late. Had this been my first app as an indie developer, there’s a good chance I would have had to declare bankruptcy now.
I am fortunate enough to have a couple of apps out already that create a steady income, but still, I spent about two months exclusively on this app, so it’s still scary thinking about how I got rejected over and over.
Reviewing a submitted app is generally faster now than in the past, but that’s not really the right metric. What really matters is the total time from the first submission to when it’s available in the store. Imagine if you evaluated customer support based on the speed of the reply without regard to actually solving the problem. Imagine a compiler that would either successfully compile or report a single error.
Plus, it sounds like the rules his app was being rejected for were unwritten.
