The Subscription Paradox
What makes someone a happy magazine subscriber, newsletter reader, or television viewer is the feeling that you’re consuming all of something you enjoy. You get to the end and still wish there were more, making you anticipate the next installment.
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But then there’s another, less obvious danger zone: People who like your stuff but just can’t finish it all. You’d think that this shouldn’t matter, that if you only ever consume half of everything but enjoy it all, that should be good enough. But it’s not. Most people hate feeling that they’re not using everything they’re paying for. (I know the feeling, at least when it comes to Dropbox storage.)
