Now I Get It: Snapchat
I don’t use Snapchat. And no wonder: Most people who use it are under 25, and 70 percent of them are female. I’m neither.
At the same time, I’ve been dying to understand Snapchat. I mean, it’s a major cultural force: 200 million people are using it. They send 20,000 photos a second and watch 8 to 10 billion videos a day. The company has yet to turn a profit, but it turned down Facebook’s offer of $3 billion; today, it’s valued at $20 billion.
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First, you need to know that Snapchat is really three apps crammed in one.
