Moving to Medium, Preserving Permalinks
Fourth, Medium has listened to the concerns of publishers. By offering custom domains, we’re ensured that no permalink ever has to break, even if we leave the platform. By committing to never showing advertisement, unless the publisher consents, we can remain with Basecamp as the sole commercial sponsor of Signal v. Noise. Between these two facts, we feel confident about owning our content and our legacy, regardless of where Medium-The-$82M-VC-Funded-Company goes.
So when any new Medium post is linked, it points directly to the “m.signalvnoise.com”, and is handled by Medium. When any older post is linked, it goes directly to “signalvnoise.com” and is handled the same as ever. The one change? When the main page at signalvnoise.com is visited, it redirects with a “302 Found” response to the Medium site, getting a casual visitor on track to viewing only the latest posts.