Improved App Store Search
A number of mobile app developers and industry observers recently noticed a significant change in the way the Apple App Store’s search algorithms are returning results. Developers say that, following a series of shifts that took place beginning on November 3, app search results now appear to be more intelligent and far more relevant – especially among the top results – than in previous months.
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This new change is focused more on how apps are returned when users type in keywords to find an app – something that’s becoming a more common way to find apps in a crowded app store featuring over a million mobile applications.
I’ve often thought App Store search was pretty embarrassing for Apple. My own particular canary-in-a-coal-mine on this issue is Tweetbot. When I needed to rebuild my new iPhone a few months ago. I searched “Tweetbot” in the App Store and the results came up empty. This is one of the most popular Twitter clients in the App Store and yet searching its explicit name did not find it. Searching “Twitter”, gave me a long list of Twitter-related applications but despite scrolling for a long time, Tweetbot did not show up.
He says this is fixed now.
