Writing a Great App Store Description
Sure this is a chicken and egg problem, but if you have any stats to brag about don’t hold back!
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Selling a story of the person your potential customers want to be is what you are trying to achieve.
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April 5, 2015 6:03 PM
The advice I've used since 2013 (and it's been updated as guidelines change) is:
http://www.apptamin.com/blog/app-store-optimization-app-description/
It's remarkably similar to the above advice, but somewhat more in-depth.
