App Store Changes “Free” Buttons to “Get”
It is not entirely clear why Apple has decided to replace Free with Get, but it may have to do with the growing sentiment that apps with in-app purchases are not free. Earlier this year, the European Commission asked Apple and Google to implement changes to the way they sell apps, to avoid misleading customers about “free” games that are not actually free.
It doesn’t differentiate between apps that are “free with in-app purchases” and apps that are just FREE. I think it’s worth labeling apps that are free with no in-app purchases as such.
He and Jason Snell don’t like the “GET” label, but I’m not in favor of using the iCloud download icon because it connotes that I have previously selected that item.
