“1984”
When Jobs introduced the spot at Apple’s annual sales meeting in Hawaii in October 1983, he cast IBM in the role of Big Brother. That was never our intention. The real villain was our collective fear of technology, not a corporation either real or imagined.
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Ironically, Jobs had questioned the buy in the first place. He said, “I don’t know a single person who watches the Super Bowl.” Well, of course you don’t. You’re Steve Jobs.
