Selective
And in my mind, the decision to put physical volume buttons on the iPhone and not on the iPod touch is emblematic of the cheapskate attitude marring the device. Apple could throw in all non-phone, non-Bluetooth, non-camera, non-microphone features into the iPod touch and iPhone would still sell like hotcakes—and in fact the iPod touch would sell quite a bit better, too. You know why? The iPhone has a phone. That’s the only differentiator there needs to be.