What should we make of Sal leaving? Apple didn’t lay him off specifically, it instead eliminated the position of Product Manager of Automation Technologies. It’s my understanding that multiple groups within Apple wanted to hire Sal afterward, but Apple was under some sort of hiring freeze that prevented him from migrating within the company. So it doesn’t look as though Apple was trying to get rid of Sal personally, which is good. What’s less good is that it would appear that Apple doesn’t see the need for having a position that evangelizes user automation internally.
Sure, Apple could have plans to replace AppleScript and Automator with super secret magic unicorn technologies, but based purely on what the company has done and said, it’s hard to believe that.
Even so, it’s obvious to anyone who uses iOS that there is still an important role for automation. I can tell Siri to “Change ‘Floating’ to 8 AM” to adjust the time of my wake-up alarm, but I have no way to automate the five taps necessary to play the audiobook we listen to every night in the Hoopla digital library app. Five wasted taps every night isn’t the end of the world, but if you can’t automate the little stuff, you certainly can’t automate the big stuff.
If Apple’s seeming indifference toward automation worries you because you rely on scripts, macros, workflows, and more to get your work done quickly, effectively, and accurately, here’s what I’d like you to do. Leave a comment on this article outlining how you depend on Mac automation tools in your job.
Previously: Thank You, Sal.
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