Boot Camp
My first impression is that this is great news. I don’t plan to boot into Windows, but if it makes it easier for people to switch to the Mac and helps Apple sell more hardware, it sounds good to me. Another way to look at it: people would have found a way anyway, so it’s better for Apple to make it work right and take the credit than to pretend it isn’t happening.
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The point is that it recasts Macs from being “different” to being “special”. Instead of occupying a separate universe from that of PC hardware, it’s now a superset of PC hardware.