{"id":8208,"date":"2013-11-11T16:20:52","date_gmt":"2013-11-11T21:20:52","guid":{"rendered":"http:\/\/mjtsai.com\/blog\/?p=8208"},"modified":"2013-11-11T16:20:52","modified_gmt":"2013-11-11T21:20:52","slug":"setting-expectations","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2013\/11\/11\/setting-expectations\/","title":{"rendered":"Setting Expectations"},"content":{"rendered":"<p><a href=\"http:\/\/www.mondaynote.com\/2013\/11\/10\/new-iwork-another-missed-opportunity-to-set-expectations\/\">Jean-Louis Gass&eacute;e<\/a> on <a href=\"http:\/\/mjtsai.com\/blog\/2013\/10\/23\/iwork-13-a-huge-regression\/\">iWork &rsquo;13<\/a>:<\/p>\n<blockquote cite=\"http:\/\/www.mondaynote.com\/2013\/11\/10\/new-iwork-another-missed-opportunity-to-set-expectations\/\"><p>We&rsquo;ll get into details in a moment, but a look into past events will help establish the context for what I believe to be a pattern, a cultural problem that starts <i>at the top<\/i> (and all problems of culture within a company begin at the executive level).<\/p>\n<p>Readers might recall the 2008 <a href=\"http:\/\/en.wikipedia.org\/wiki\/MobileMe\">MobileMe<\/a> announcement, incautiously pitched as Exchange For The Rest of Us. When MobileMe crashed, the product team was <a href=\"http:\/\/news.cnet.com\/8301-17852_3-20060802-71.html\">harshly criticized<\/a> by the same salesman, Steve Jobs, who touted the product in the first place.<\/p>\n<p>[&#8230;]<\/p>\n<p>Skipping some trivial examples, we land on the Maps embarrassment. To be sure, it was well handled&#8230; after the fact. Punishment was meted out and an honest, <a href=\"http:\/\/www.apple.com\/letter-from-tim-cook-on-maps\/\">constructive apology<\/a> made. The expression of regret was a welcome departure from Apple&rsquo;s usual, pugnacious stance. But the same questions linger: What did Apple execs know and when did they know it?<\/p>\n<p>[&#8230;]<\/p>\n<p>First. Who knew and should have known about iWork&rsquo;s bugs and undocumented idiosyncrasies? (I&rsquo;ll add another: Beware the new autocorrect)<\/p>\n<p>Second. Why brag instead of calmly making a case for the long game and telling loyal customers about the dents they will inevitably discover?<\/p>\n<\/blockquote>\n<p>Instead, we are left wondering:<\/p>\n<blockquote cite=\"http:\/\/www.mondaynote.com\/2013\/11\/10\/new-iwork-another-missed-opportunity-to-set-expectations\/\"><p>Were the execs who touted [these products] ignorant and therefore incompetent, or were they dishonest, knowingly misrepresenting [their] capabilities?<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Jean-Louis Gass&eacute;e on iWork &rsquo;13: We&rsquo;ll get into details in a moment, but a look into past events will help establish the context for what I believe to be a pattern, a cultural problem that starts at the top (and all problems of culture within a company begin at the executive level). Readers might recall [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[38,618,471,30,32,529],"class_list":["post-8208","post","type-post","status-publish","format-standard","hentry","category-technology","tag-apple","tag-apple-maps","tag-iwork","tag-mac","tag-macapp","tag-mobileme"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/8208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=8208"}],"version-history":[{"count":0,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/8208\/revisions"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=8208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=8208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=8208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}