{"id":8136,"date":"2013-10-29T15:55:04","date_gmt":"2013-10-29T20:55:04","guid":{"rendered":"http:\/\/mjtsai.com\/blog\/?p=8136"},"modified":"2017-04-04T10:42:00","modified_gmt":"2017-04-04T14:42:00","slug":"mac-pro-posters-and-odd-copy","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2013\/10\/29\/mac-pro-posters-and-odd-copy\/","title":{"rendered":"Mac Pro Posters and Odd Copy"},"content":{"rendered":"<p><a href=\"http:\/\/tidbits.com\/article\/14244\">Jeff Carlson<\/a>:<\/p>\r\n<blockquote cite=\"http:\/\/tidbits.com\/article\/14244\"><p>Opening the tube revealed a set of large Mac Pro posters and a sheet that reads:<\/p>\r\n<blockquote><p>It&rsquo;s the computer we were insane to build. The one that turns conventional thinking on its head, then kicks the living $#&amp;% out of it. We challenged all our assumptions. Abandoned our preconceptions. And blew away limitation after limitation. This is the new Mac Pro. It&rsquo;s like no Mac we&rsquo;ve created before. And we can&rsquo;t wait to see what you create with it.<\/p><\/blockquote><\/blockquote>\r\n<p><a href=\"https:\/\/alpha.app.net\/mrgan\/post\/13758725\">Neven Mrgan<\/a>:<\/p>\r\n<blockquote cite=\"https:\/\/alpha.app.net\/mrgan\/post\/13758725\"><p>This juvenile, defensive, unfunny copy on the Mac Pro posters is positively upsetting. Between this and the Sotheby&rsquo;s glitz-crap, it&rsquo;s like all the middle-age insecurities of Apple management are leaking through in their products.<\/p><\/blockquote>\r\n<p>When I first saw this copy, I thought it was a parody. The product seems to actually be good, but it sounds like the writer didn&rsquo;t believe this was self-evident. Rather than showing, it tells. You don&rsquo;t need any expansion slots; move along. And, as with <a href=\"http:\/\/mjtsai.com\/blog\/2004\/06\/29\/wwdc\/\">&ldquo;Redmond, start your photocopiers,&rdquo;<\/a> I think it&rsquo;s in poor taste.<\/p>","protected":false},"excerpt":{"rendered":"<p>Jeff Carlson: Opening the tube revealed a set of large Mac Pro posters and a sheet that reads: It&rsquo;s the computer we were insane to build. The one that turns conventional thinking on its head, then kicks the living $#&amp;% out of it. We challenged all our assumptions. Abandoned our preconceptions. And blew away limitation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[38,30,652,663],"class_list":["post-8136","post","type-post","status-publish","format-standard","hentry","category-technology","tag-apple","tag-mac","tag-mac-pro","tag-marketing"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/8136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=8136"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/8136\/revisions"}],"predecessor-version":[{"id":14408,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/8136\/revisions\/14408"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=8136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=8136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=8136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}