{"id":7922,"date":"2013-09-20T13:17:57","date_gmt":"2013-09-20T18:17:57","guid":{"rendered":"http:\/\/mjtsai.com\/blog\/?p=7922"},"modified":"2013-09-20T13:17:57","modified_gmt":"2013-09-20T18:17:57","slug":"the-history-of-the-trapper-keeper","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2013\/09\/20\/the-history-of-the-trapper-keeper\/","title":{"rendered":"The History of the Trapper Keeper"},"content":{"rendered":"<p><a href=\"http:\/\/mentalfloss.com\/article\/52726\/history-trapper-keeper\">Erin McCarthy<\/a> (via <a href=\"http:\/\/www.subtraction.com\/2013\/09\/20\/origins-of-the-trapper-keeper\">Khoi Vinh<\/a>):<\/p>\n<blockquote cite=\"http:\/\/mentalfloss.com\/article\/52726\/history-trapper-keeper\"><p>For about a year, Crutchfield conducted interviews and focus groups, tweaking the design of the Trapper Keeper along the way. &ldquo;There were probably five or six iterations,&rdquo; he says. And once he was happy with the result&mdash;a PVC binder with plastic, pinchless rings (they slid open to the side instead of snapping open), a clip that held a pad and a pencil, and flap held firmly closed by a snap&mdash;it was time to run a test market, which would help them determine if the product was truly viable.<\/p><\/blockquote>\n<p>I remember specifically not choosing Trapper Keepers when shopping for school supplies, but I don&rsquo;t recall why. Possibly, they didn&rsquo;t then have D-rings.<\/p>","protected":false},"excerpt":{"rendered":"<p>Erin McCarthy (via Khoi Vinh): For about a year, Crutchfield conducted interviews and focus groups, tweaking the design of the Trapper Keeper along the way. &ldquo;There were probably five or six iterations,&rdquo; he says. And once he was happy with the result&mdash;a PVC binder with plastic, pinchless rings (they slid open to the side instead [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[77,235,295],"class_list":["post-7922","post","type-post","status-publish","format-standard","hentry","category-technology","tag-design","tag-education","tag-history"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/7922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=7922"}],"version-history":[{"count":0,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/7922\/revisions"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=7922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=7922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=7922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}