{"id":5851,"date":"2012-08-28T17:26:27","date_gmt":"2012-08-28T22:26:27","guid":{"rendered":"http:\/\/mjtsai.com\/blog\/?p=5851"},"modified":"2016-06-02T11:59:13","modified_gmt":"2016-06-02T15:59:13","slug":"apple-retail-store-changes","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2012\/08\/28\/apple-retail-store-changes\/","title":{"rendered":"Apple Retail Store Changes"},"content":{"rendered":"<p><a href=\"http:\/\/arstechnica.com\/staff\/2012\/08\/op-ed-apple-store-may-be-shifting-from-customer-experience-to-profit-machine\/\">Chris Foresman<\/a>:<\/p>\r\n<blockquote cite=\"http:\/\/arstechnica.com\/staff\/2012\/08\/op-ed-apple-store-may-be-shifting-from-customer-experience-to-profit-machine\/\"><p>Specialist performance will now be directly measured in part by how many accessories they can sell with each hardware item sold. So if you walk in to buy a MacBook Air, the new metrics would encourage sales people to push you to buy cases, hard drives, AirPort base stations, and more.<\/p><\/blockquote>\r\n<p>It&rsquo;s sad that it sounds like Tim Cook is pushing towards a Steve Ballmer&#8211;style sales guy strategy. However, <a href=\"http:\/\/arstechnica.com\/staff\/2012\/08\/op-ed-apple-store-may-be-shifting-from-customer-experience-to-profit-machine\/?comments=1&amp;post=23215904#comment-23215904\">an anonymous genius<\/a> writes:<\/p>\r\n<blockquote cite=\"http:\/\/arstechnica.com\/staff\/2012\/08\/op-ed-apple-store-may-be-shifting-from-customer-experience-to-profit-machine\/?comments=1&amp;post=23215904#comment-23215904\"><p>As a current Genius at a very high profile Apple Retail store, I&rsquo;m happy to report that ifoAppleStore&rsquo;s (and other&rsquo;s) sources are either flat-out wrong or highly exaggerated. Very little has changed since Browett has taken over, and what <em>has<\/em> changed has been overwhelmingly for the better.<\/p><\/blockquote>\r\n<p>I was unable to load the original <a href=\"http:\/\/www.ifoapplestore.com\/db\/2012\/08\/27\/reports-persist-of-budget-cuts-emphasis-on-revenue\/\">ifoAppleStore article<\/a>.<\/p>\r\n<p>Update (2012-08-29): <a href=\"http:\/\/www.ifoapplestore.com\/db\/2012\/08\/27\/reports-persist-of-budget-cuts-emphasis-on-revenue\/\">Gary Allen on ifoAppleStore<\/a>:<\/p>\r\n<blockquote cite=\"http:\/\/www.ifoapplestore.com\/db\/2012\/08\/27\/reports-persist-of-budget-cuts-emphasis-on-revenue\/\"><p>According to accounts, Cook pushed Johnson &ldquo;quite hard&rdquo; about how other channels were selling more Mac&rsquo;s per-capita than the retail stores. Without Jobs&rsquo; support, Johnson found it was nearly impossible to keep Cook and Oppenheimer from switching the chain&rsquo;s primary purpose from a superior experience to revenues.<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Chris Foresman: Specialist performance will now be directly measured in part by how many accessories they can sell with each hardware item sold. So if you walk in to buy a MacBook Air, the new metrics would encourage sales people to push you to buy cases, hard drives, AirPort base stations, and more. It&rsquo;s sad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[58,59,61,60],"class_list":["post-5851","post","type-post","status-publish","format-standard","hentry","category-technology","tag-appleretailstores","tag-johnbrowett","tag-ronjohnson","tag-timcook"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/5851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=5851"}],"version-history":[{"count":6,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/5851\/revisions"}],"predecessor-version":[{"id":14719,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/5851\/revisions\/14719"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=5851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=5851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=5851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}