{"id":53504,"date":"2026-10-12T22:03:53","date_gmt":"2026-10-13T02:03:53","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=53504"},"modified":"2026-10-12T22:03:53","modified_gmt":"2026-10-13T02:03:53","slug":"instagram-charging-for-links","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2026\/10\/12\/instagram-charging-for-links\/","title":{"rendered":"Instagram Charging for Links"},"content":{"rendered":"<p><a href=\"https:\/\/www.meta.com\/help\/subscriptions\/1121274400471172\/\">Meta<\/a>:<\/p>\n<blockquote cite=\"https:\/\/www.meta.com\/help\/subscriptions\/1121274400471172\/\">\n<p>If you subscribe to a Meta One plan, you can add links to a set number of posts and reels each month based on your plan:<\/p><ul><li>Meta One Advanced plan: up to 4 posts and 4 reels with links per month<\/li><li>Meta One Expert plan: up to 8 posts and 8 reels with links per month<\/li><li>Meta One Max plan: up to 12 posts and 12 reels with links per month<\/li><\/ul>\n<\/blockquote>\n\n<p>Via <a href=\"https:\/\/pxlnv.com\/linklog\/meta-link-paywall\/\">Nick Heer<\/a>:<\/p>\n<blockquote cite=\"https:\/\/pxlnv.com\/linklog\/meta-link-paywall\/\">\n<p>Instagram has never supported links of any kind in individual posts, so that is a new feature with two links per month permitted for free, and more enabled by this pricey subscription &mdash; starting at <a href=\"https:\/\/www.meta.com\/meta-one-plans\/#creator\">$50 USD per month<\/a> for four posts per month containing external links. But links in Reels have been commonplace for years. Meta is now gating that, too; and there is more.<\/p>\n<p>[&#8230;]<\/p>\n<p>Meta seems to have two objectives here: to take a cut from businesses that use Meta&rsquo;s services as a referral source more generally, and &mdash; more specifically &mdash; to capture some of the money made by influencers.<\/p>\n<\/blockquote>\n\n<p>Requiring login, removing RSS, discouraging links. Things are not looking good for the open Web.<\/p>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2026\/10\/06\/reddit-to-remove-rss\/\">Reddit to Remove RSS<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2023\/07\/03\/twitter-now-requires-logging-in\/\">Twitter Now Requires Logging In<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2022\/03\/17\/link-in-bio-is-apparently-a-billion-dollar-business\/\">&ldquo;Link in Bio&rdquo; Is Apparently a Billion-Dollar Business<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2019\/12\/12\/link-in-bio-is-a-slow-knife\/\">&ldquo;Link in Bio&rdquo; Is a Slow Knife<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Meta: If you subscribe to a Meta One plan, you can add links to a set number of posts and reels each month based on your plan:Meta One Advanced plan: up to 4 posts and 4 reels with links per monthMeta One Expert plan: up to 8 posts and 8 reels with links per monthMeta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2026-10-13T02:03:57Z","apple_news_api_id":"d0900328-242a-4a43-8a6c-f6c2aaa83833","apple_news_api_modified_at":"2026-10-13T02:03:57Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/A0JADKCQqSkOKbPbCqqg4Mw","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[101,1286,2137,96],"class_list":["post-53504","post","type-post","status-publish","format-standard","hentry","category-technology","tag-business","tag-instagram","tag-meta","tag-web"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/53504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=53504"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/53504\/revisions"}],"predecessor-version":[{"id":53505,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/53504\/revisions\/53505"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=53504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=53504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=53504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}