{"id":5076,"date":"2012-06-13T13:12:48","date_gmt":"2012-06-13T18:12:48","guid":{"rendered":"http:\/\/mjtsai.com\/blog\/?p=5076"},"modified":"2012-06-13T13:12:51","modified_gmt":"2012-06-13T18:12:51","slug":"ping","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2012\/06\/13\/ping\/","title":{"rendered":"Ping"},"content":{"rendered":"<p><a href=\"http:\/\/www.mcelhearn.com\/2012\/06\/13\/apples-ping-anatomy-of-a-failure\/\">Kirk McElhearn<\/a>:<\/p>\n<blockquote cite=\"http:\/\/www.mcelhearn.com\/2012\/06\/13\/apples-ping-anatomy-of-a-failure\/\"><p>My Macworld colleague Chris Breen <a href=\"http:\/\/www.macworld.com\/article\/1167045\/ping_what_went_wrong.html\">recently wrote about why he thought Ping failed<\/a>, but I think both he, in that article, and I, in my article just after launch, missed the real reason. Ping was designed to be nothing more than a marketing tool, and it was wrapped within a proprietary application: iTunes on the Mac and iOS. Because of this, when users wanted to interact with others on Ping, they had to use these applications. They couldn&#8217;t access them via a web browser, which, in turn, meant they had to &#8220;visit a store&#8221; to do anything.<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Kirk McElhearn: My Macworld colleague Chris Breen recently wrote about why he thought Ping failed, but I think both he, in that article, and I, in my article just after launch, missed the real reason. Ping was designed to be nothing more than a marketing tool, and it was wrapped within a proprietary application: iTunes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5076","post","type-post","status-publish","format-standard","hentry","category-technology"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/5076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=5076"}],"version-history":[{"count":2,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/5076\/revisions"}],"predecessor-version":[{"id":5078,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/5076\/revisions\/5078"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=5076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=5076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=5076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}