{"id":49863,"date":"2025-10-31T13:28:00","date_gmt":"2025-10-31T17:28:00","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=49863"},"modified":"2025-11-05T08:47:48","modified_gmt":"2025-11-05T13:47:48","slug":"apples-q4-2025-results","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2025\/10\/31\/apples-q4-2025-results\/","title":{"rendered":"Apple&rsquo;s Q4 2025 Results"},"content":{"rendered":"<p><a href=\"https:\/\/www.apple.com\/newsroom\/2025\/10\/apple-reports-fourth-quarter-results\/\">Apple<\/a> (<a href=\"https:\/\/sixcolors.com\/post\/2025\/10\/this-is-tim-transcript-of-apples-q4-2025-financial-call\/\">transcript<\/a>, <a href=\"https:\/\/www.macrumors.com\/2025\/10\/30\/apple-4q-2025-earnings\/\">MacRumors<\/a>, <a href=\"https:\/\/www.macstories.net\/news\/apple-reports-q4-2025-revenue-of-102-5-billion\/\">MacStories<\/a>, <a href=\"https:\/\/news.ycombinator.com\/item?id=45764986\">Hacker News<\/a>):<\/p>\n<blockquote cite=\"https:\/\/www.apple.com\/newsroom\/2025\/10\/apple-reports-fourth-quarter-results\/\">\n<p>&ldquo;Today, Apple is very proud to report a September quarter revenue record of $102.5 billion, including a September quarter revenue record for iPhone and an all-time revenue record for Services,&rdquo; said Tim Cook, Apple&rsquo;s CEO.<\/p>\n<p>[&#8230;]<\/p>\n<p>&ldquo;Our September quarter results capped off a record fiscal year, with revenue reaching $416 billion, as well as double-digit EPS growth,&rdquo; said Kevan Parekh, Apple&rsquo;s CFO.<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/sixcolors.com\/post\/2025\/10\/charts-apple-caps-off-best-fiscal-year-with-q4-record\/\">Jason Snell<\/a> (<a href=\"https:\/\/www.youtube.com\/watch?v=Gj3l9OBs7CM\">podcast<\/a>):<\/p>\n<blockquote cite=\"https:\/\/sixcolors.com\/post\/2025\/10\/charts-apple-caps-off-best-fiscal-year-with-q4-record\/\">\n<p>Now on to the charts!<\/p>\n<\/blockquote>\n\n<p>The gross margin continues to climb and is now at 47.2%. I wish Apple reported separate numbers for hardware and services.<\/p>\n\n<p><a href=\"https:\/\/daringfireball.net\/linked\/2025\/10\/30\/apple-q4-results\">John Gruber<\/a> (<a href=\"https:\/\/mastodon.social\/@daringfireball\/115465255849790768\">Mastodon<\/a>):<\/p>\n<blockquote cite=\"https:\/\/daringfireball.net\/linked\/2025\/10\/30\/apple-q4-results\">\n<p>Looking at Apple&rsquo;s <a href=\"https:\/\/www.apple.com\/newsroom\/pdfs\/fy2025-q4\/FY25_Q4_Consolidated_Financial_Statements.pdf\">Consolidated Statement<\/a> (PDF), the numbers look great across the board year-over-year: iPhone up 6%, Mac up 13%, iPad even, Wearables\/Home even, and Services up 15%. Services now generates more revenue ($28.8 billion) than Mac, iPad, and Wearables\/Home combined ($24.7 billion).<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/www.manton.org\/2025\/10\/30\/i-guess-this-was-bound.html\">Manton Reece<\/a>:<\/p>\n<blockquote cite=\"https:\/\/www.manton.org\/2025\/10\/30\/i-guess-this-was-bound.html\">\n<p>If iPhone revenue is essentially maxed out and flat, Apple will eventually become mostly a services revenue company. Very weird. &#x1F4B0;<\/p>\n<\/blockquote>\n<p>As a fan of the devices but not the services, I don&rsquo;t see how this can be good.<\/p>\n\n<p><a href=\"https:\/\/spyglass.org\/apple-services-business-iphone\/\">M.G. Siegler<\/a>:<\/p>\n<blockquote cite=\"https:\/\/spyglass.org\/apple-services-business-iphone\/\"><p>So yes, they&rsquo;re well ahead of the $100B run rate. And so yes, that business &#x2013; again, just Services &#x2013; is now set to be bigger than Disney, Tesla, and all but around 40 companies in the Fortune 500, which is wild.<\/p><\/blockquote>\n\n<p><a href=\"https:\/\/sixcolors.com\/post\/2025\/10\/apple-results-holiday-dunks-and-questions-dodged\/\">Jason Snell<\/a>:<\/p>\n<blockquote cite=\"https:\/\/sixcolors.com\/post\/2025\/10\/apple-results-holiday-dunks-and-questions-dodged\/\">\n<p>And to top it all off, Cook dropped the mother of all forms of &ldquo;guidance,&rdquo; which is what you call it when companies publicly predict their next-quarter results three months in advance: &ldquo;We expect the December quarter&rsquo;s revenue to be the best ever for the company and the best ever for iPhone.&rdquo;<\/p>\n<p>[&#8230;]<\/p>\n<p>Just so we&rsquo;re clear, that&rsquo;s about $138B in total revenue and a minimum of $76B in iPhone revenue. (Check back in January to see if they were right.) Keep in mind that the results reported on Thursday only have a week or two of iPhone sales, while Apple now has an addition month of sales data with which to make projections. And if Apple is this confident, iPhone 17 sales data has to be really, really good.<\/p>\n<p>One reason Apple is so confident is that it&rsquo;s supply-constrained. In other words, for at least some iPhone models, it just can&rsquo;t make enough to fulfill demand. Cook specifically called out Greater China revenue decreasing largely because the company faced iPhone supply constraints, and said that generally Apple was &ldquo;constrained on several [iPhone] 17 models.&rdquo;<\/p>\n<\/blockquote>\n\n<p>The iPhone 17 is fine, but I have no idea why <em>this<\/em> is the model that&rsquo;s setting records.<\/p>\n<blockquote cite=\"https:\/\/sixcolors.com\/post\/2025\/10\/apple-results-holiday-dunks-and-questions-dodged\/\">\n<p>Mac revenue was a real highlight this quarter, with revenue up 13% over the year-ago quarter. That&rsquo;s eight straight quarters of year-over-year growth, so it&rsquo;s been two very strong years for the Mac after a year where it fell a bit off the heights of improved sales due to COVID and the advent of Apple silicon.<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/tidbits.com\/2025\/10\/30\/services-mac-and-iphone-drive-apples-q4-2025-quarterly-revenue-record\/\">Adam Engst<\/a>:<\/p>\n<blockquote cite=\"https:\/\/tidbits.com\/2025\/10\/30\/services-mac-and-iphone-drive-apples-q4-2025-quarterly-revenue-record\/\">\n<p>Apple warned that next quarter will be a &ldquo;very difficult compare&rdquo; because of the &ldquo;mother of all Mac launches&rdquo; from last year&mdash;the M4-powered MacBook Pro, Mac mini, and iMac (see &ldquo;<a href=\"https:\/\/tidbits.com\/2024\/10\/30\/new-macbook-pros-gain-m4-chips-12mp-center-stage-camera-and-thunderbolt-5\/\">New MacBook Pros Gain M4 Chips, 12MP Center Stage Camera, and Thunderbolt 5<\/a>,&rdquo; 30 October 2024). While sales of the M5 MacBook Pro will boost next quarter (see &ldquo;<a href=\"https:\/\/tidbits.com\/2025\/10\/15\/new-m5-chip-accelerates-the-macbook-pro-ipad-pro-and-vision-pro\/\">New M5 Chip Accelerates the MacBook Pro, iPad Pro, and Vision Pro<\/a>,&rdquo; 15 October 2025), Apple&rsquo;s warning suggests we won&rsquo;t see M5 models of the Mac mini, iMac, or MacBook Air until next year.<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/www.macrumors.com\/2025\/10\/30\/q4-2025-earnings-call-takeaways\/\">Juli Clover<\/a>:<\/p>\n<blockquote cite=\"https:\/\/www.macrumors.com\/2025\/10\/30\/q4-2025-earnings-call-takeaways\/\">\n<p>Apple is still on track to release an upgraded version of Siri next year, according to Cook. Apple is also planning for more partnerships like the ChatGPT integration in Apple Intelligence.<\/p>\n<\/blockquote>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2025\/09\/09\/iphone-17\/\">iPhone 17<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2025\/09\/09\/iphone-air\/\">iPhone Air<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2025\/09\/09\/iphone-17-pro-and-iphone-17-pro-max\/\">iPhone 17 Pro and iPhone 17 Pro Max<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2025\/08\/01\/apples-q3-2025-results\/\">Apple&rsquo;s Q3 2025 Results<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2024\/11\/01\/apples-q4-2024-results\/\">Apple&rsquo;s Q4 2024 Results<\/a><\/li>\n<\/ul>\n\n<p id=\"apples-q4-2025-results-update-2025-11-03\">Update (<a href=\"#apples-q4-2025-results-update-2025-11-03\">2025-11-03<\/a>): <a href=\"https:\/\/leancrew.com\/all-this\/2025\/11\/the-problem-with-dollars\/\">Dr. Drang<\/a>:<\/p>\n<blockquote cite=\"https:\/\/leancrew.com\/all-this\/2025\/11\/the-problem-with-dollars\/\">\n<p>After [inflation] adjustment, the climb after the big work-from-home jump isn&rsquo;t as impressive, although the non-Q1 quarters of fiscal 2025 are quite good. The just-reported Q4 revenue truly is the best Q4 ever, even after adjustment.<\/p>\n<\/blockquote>\n\n<p id=\"apples-q4-2025-results-update-2025-11-05\">Update (<a href=\"#apples-q4-2025-results-update-2025-11-05\">2025-11-05<\/a>): <a href=\"https:\/\/sixcolors.com\/post\/2025\/11\/apples-fiscal-2025-in-charts\/\">Jason Snell<\/a>:<\/p>\n<blockquote cite=\"https:\/\/sixcolors.com\/post\/2025\/11\/apples-fiscal-2025-in-charts\/\">\n<p>Let&rsquo;s dig into the charts, starting with the big one, overall Apple revenue for the last 27 years[&#8230;]<\/p>\n<p>[&#8230;]<\/p>\n<p>Also, if you toss out those 2021 and 2022 outliers, this year&rsquo;s $4B Mac increase is the biggest since 2011. What that says to me is that the Mac is doing really well, and that the effects of those two big years are largely out of the equation now. After a decade of hanging out in the $20s, the Mac is now firmly a $30 billion-plus business, and growing.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Apple (transcript, MacRumors, MacStories, Hacker News): &ldquo;Today, Apple is very proud to report a September quarter revenue record of $102.5 billion, including a September quarter revenue record for iPhone and an all-time revenue record for Services,&rdquo; said Tim Cook, Apple&rsquo;s CEO. [&#8230;] &ldquo;Our September quarter results capped off a record fiscal year, with revenue reaching [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2025-10-31T17:28:03Z","apple_news_api_id":"f03cfeb4-f3e9-47d7-b211-375034cf5dcb","apple_news_api_modified_at":"2025-11-05T13:47:50Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/A8Dz-tPPpR9eyETdQNM9dyw","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[38,1804,2250,101,31,2832,2837,2836,2835,30,60],"class_list":["post-49863","post","type-post","status-publish","format-standard","hentry","category-technology","tag-apple","tag-apple-quarterly-results","tag-apple-services","tag-business","tag-ios","tag-iphone-17","tag-iphone-17-pro","tag-iphone-17-pro-max","tag-iphone-air","tag-mac","tag-timcook"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/49863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=49863"}],"version-history":[{"count":3,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/49863\/revisions"}],"predecessor-version":[{"id":49919,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/49863\/revisions\/49919"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=49863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=49863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=49863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}