{"id":48782,"date":"2025-08-05T14:29:49","date_gmt":"2025-08-05T18:29:49","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=48782"},"modified":"2026-05-13T15:54:35","modified_gmt":"2026-05-13T19:54:35","slug":"apple-the-first-50-years-forthcoming","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2025\/08\/05\/apple-the-first-50-years-forthcoming\/","title":{"rendered":"Apple: The First 50 Years (Forthcoming)"},"content":{"rendered":"<p><a href=\"https:\/\/www.applefirst50.com\/\">David Pogue<\/a> (<a href=\"https:\/\/x.com\/Pogue\/status\/1951409549916643385\">tweet<\/a>):<\/p>\n<blockquote cite=\"https:\/\/www.applefirst50.com\/\">\n<p>In time for Apple&rsquo;s 50th anniversary, &ldquo;CBS Sunday Morning&rdquo; correspondent David Pogue tells the iconic company&rsquo;s entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, one of the most valuable companies in the world.<\/p>\n<p>The 600-page book features 360 full-color photos, new facts that correct the record and illuminate Apple&rsquo;s subversive culture, and 150 fresh interviews with the legendary figures who shaped Apple into what it is today.<\/p>\n<\/blockquote>\n\n<p>We have to wait until March, but I bet it&rsquo;s going to be great.<\/p>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2024\/12\/02\/microsoft-at-50\/\">Microsoft at 50<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2024\/07\/24\/steve-jobs-objects-of-our-life\/\">Steve Jobs: Objects of Our Life<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2024\/01\/24\/the-mac-at-40\/\">The Mac at 40<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2021\/10\/05\/celebrating-steve-jobs\/\">Celebrating Steve Jobs<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2021\/02\/25\/steve-jobs-stories-2\/\">Steve Jobs Stories<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2018\/09\/18\/an-oral-history-of-apples-infinite-loop\/\">An Oral History of Apple&rsquo;s Infinite Loop<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2012\/02\/15\/walter-isaacsons-steve-jobs\/\">Walter Isaacson&rsquo;s &lsquo;Steve Jobs&rsquo;<\/a><\/li>\n<\/ul>\n\n<p id=\"apple-the-first-50-years-forthcoming-update-2026-03-03\">Update (<a href=\"#apple-the-first-50-years-forthcoming-update-2026-03-03\">2026-03-03<\/a>): <a href=\"https:\/\/9to5mac.com\/2026\/02\/23\/david-pogue-shares-first-look-at-upcoming-apple-the-first-50-years-book\/\">Marcus Mendes<\/a>:<\/p>\n<blockquote cite=\"https:\/\/9to5mac.com\/2026\/02\/23\/david-pogue-shares-first-look-at-upcoming-apple-the-first-50-years-book\/\">\n<p>Pogue shared <a href=\"https:\/\/substack.com\/@pogueman\/note\/c-217953613\">a short video<\/a> previewing what readers can expect from the 600-page book, which revisits Apple&rsquo;s history with a mix of new and familiar stories.<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/www.macstories.net\/linked\/david-pogue-tells-the-origin-story-of-the-iphone-in-wireds-excerpt-of-his-upcoming-history-of-apple\/\">John Voorhees<\/a>:<\/p>\n<blockquote cite=\"https:\/\/www.macstories.net\/linked\/david-pogue-tells-the-origin-story-of-the-iphone-in-wireds-excerpt-of-his-upcoming-history-of-apple\/\">\n<p>David Pogue&rsquo;s <em>Apple: The First 50 Years<\/em> is set to be published in a week, but today, <a href=\"https:\/\/www.wired.com\/story\/the-untold-story-of-the-birth-of-the-iphone-david-pogue-book-excerpt\/\">Wired has an excerpt<\/a> about the origins of the iPhone. It&rsquo;s a fascinating story that I&rsquo;m sure most readers know, but Pogue&rsquo;s excerpt contains a wealth of details and quotes from those who were there that does an excellent job of putting the events in context.<\/p>\n<\/blockquote>\n\n<p id=\"apple-the-first-50-years-forthcoming-update-2026-03-17\">Update (<a href=\"#apple-the-first-50-years-forthcoming-update-2026-03-17\">2026-03-17<\/a>): See also:<\/p>\n\n<ul>\n<li><a href=\"https:\/\/www.cbsnews.com\/news\/apple-turns-50-in-a-world-it-helped-create\/\">David Pogue<\/a><\/li>\n<li><a href=\"https:\/\/sixcolors.com\/offsite\/2026\/03\/apple-review-reinvention-incorporated\/\">Jason Snell<\/a><\/li>\n<li><a href=\"https:\/\/www.relay.fm\/mpu\/839\">Mac Power Users<\/a><\/li>\n<li><a href=\"https:\/\/appleinsider.com\/articles\/26\/03\/13\/david-pogue-reveals-why-tim-cook-wouldnt-be-interviewed-for-his-book\">William Gallagher<\/a><\/li>\n<li><a href=\"https:\/\/www.macrumors.com\/2026\/03\/10\/apple-the-first-50-years-book-launch\/\">Joe Rossignol<\/a><\/li>\n<\/ul>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2026\/03\/13\/five-decades-of-thinking-different\/\">Five Decades of Thinking Different<\/a><\/li>\n<\/ul>\n\n<p id=\"apple-the-first-50-years-forthcoming-update-2026-03-20\">Update (<a href=\"#apple-the-first-50-years-forthcoming-update-2026-03-20\">2026-03-20<\/a>): See also: <a href=\"https:\/\/daringfireball.net\/thetalkshow\/2026\/03\/18\/ep-443\">The Talk Show<\/a>.<\/p>\n\n<p id=\"apple-the-first-50-years-forthcoming-update-2026-05-13\">Update (<a href=\"#apple-the-first-50-years-forthcoming-update-2026-05-13\">2026-05-13<\/a>): See also: <a href=\"https:\/\/scottknaster.substack.com\/p\/apple-the-first-50-years-the-sneaky\">Scott Knaster<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>David Pogue (tweet): In time for Apple&rsquo;s 50th anniversary, &ldquo;CBS Sunday Morning&rdquo; correspondent David Pogue tells the iconic company&rsquo;s entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, one of the most valuable companies in the world. The 600-page book features 360 full-color [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2025-08-05T18:29:52Z","apple_news_api_id":"724106e8-35bf-4dd7-934e-672d115f4a5d","apple_news_api_modified_at":"2026-05-13T19:54:39Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAABg==","apple_news_api_share_url":"https:\/\/apple.news\/AckEG6DW_TdeTTmctEV9KXQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[2070,38,63,101,295,173,60],"class_list":["post-48782","post","type-post","status-publish","format-standard","hentry","category-technology","tag-anniversary","tag-apple","tag-book","tag-business","tag-history","tag-stevejobs","tag-timcook"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/48782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=48782"}],"version-history":[{"count":8,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/48782\/revisions"}],"predecessor-version":[{"id":51905,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/48782\/revisions\/51905"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=48782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=48782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=48782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}