{"id":47106,"date":"2025-03-17T15:54:45","date_gmt":"2025-03-17T19:54:45","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=47106"},"modified":"2025-09-26T09:25:17","modified_gmt":"2025-09-26T13:25:17","slug":"leaked-apple-siri-meeting","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2025\/03\/17\/leaked-apple-siri-meeting\/","title":{"rendered":"Leaked Apple Siri Meeting"},"content":{"rendered":"<p><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-03-14\/apple-s-siri-chief-calls-ai-delays-ugly-and-embarrassing-promises-fixes\">Mark Gurman<\/a> (<a href=\"https:\/\/news.ycombinator.com\/item?id=43365517\">Hacker News<\/a>, <a href=\"https:\/\/www.macrumors.com\/2025\/03\/14\/apple-siri-team-reassurance\/\">MacRumors<\/a>):<\/p>\n<blockquote cite=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-03-14\/apple-s-siri-chief-calls-ai-delays-ugly-and-embarrassing-promises-fixes\">\n<p>Robby Walker, who serves as a senior director at Apple, delivered the stark comments during an all-hands meeting for the Siri division, saying that the team was facing a bad period. Walker also said that it&rsquo;s unclear when the enhancements will actually launch, according to people with knowledge of the matter, who asked not to be identified because the gathering was private.<\/p>\n<p>[&#8230;]<\/p>\n<p>But when Apple demonstrated the features at WWDC using a video mock-up, it only had a barely working prototype, Bloomberg has reported.<\/p>\n<p>[&#8230;]<\/p>\n<p>Walker defended his Siri group, telling them that they should be proud. Employees poured their &ldquo;hearts and souls into this thing,&rdquo; he said.<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/www.theverge.com\/news\/629940\/apple-siri-robby-walker-delayed-ai-features\">Chris Welch<\/a> (<a href=\"https:\/\/news.ycombinator.com\/item?id=43382014\">Hacker News<\/a>):<\/p>\n<blockquote cite=\"https:\/\/www.theverge.com\/news\/629940\/apple-siri-robby-walker-delayed-ai-features\">\n<p>He also said it&rsquo;s not a given that the missing Siri features will make it into iOS 19 this year; that&rsquo;s the company&rsquo;s current target, but &ldquo;doesn&rsquo;t mean that we&rsquo;re shipping then,&rdquo; he told employees.<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/9to5mac.com\/2025\/03\/14\/apple-exec-slams-ugly-and-embarrassing-siri-delays-in-all-hands-meeting\/\">Chance Miller<\/a>:<\/p>\n<blockquote cite=\"https:\/\/9to5mac.com\/2025\/03\/14\/apple-exec-slams-ugly-and-embarrassing-siri-delays-in-all-hands-meeting\/\"><p>As far as accountability is concerned, Walker told staffers that there is &ldquo;intense personal accountability&rdquo; shared by John Giannandrea, Apple&rsquo;s Senior Vice President of Machine Learning and AI Strategy, and software boss Craig Federighi. <\/p><p><em>Bloomberg<\/em> reports that Apple &ldquo;doesn&rsquo;t plan to immediately fire any top executives over the AI crisis.&rdquo; It is, however, planning &ldquo;management adjustments&rdquo; in response to the problems, including &ldquo;moving more senior executives under Giannandrea to assist with a turnaround effort.&rdquo;<\/p><\/blockquote>\n\n<p><a href=\"https:\/\/www.macrumors.com\/2025\/03\/15\/personalized-siri-features-working-to-some-extent\/\">Joe Rossignol<\/a>:<\/p>\n<blockquote cite=\"https:\/\/www.macrumors.com\/2025\/03\/15\/personalized-siri-features-working-to-some-extent\/\"><p>While it may sound obvious that at least some of the features are now functional within Apple, this was not entirely clear, as the company has not shown any public demos of the features being in a working state. Apple now faces the task of ensuring that the features not only work, but work well, before making them available to customers. Walker reportedly said the features were only working &ldquo;up to two-thirds to 80% of the time.&rdquo;<\/p><\/blockquote>\n\n<p><a href=\"https:\/\/x.com\/bzamayo\/status\/1900625397688963457\">Benjamin Mayo<\/a>:<\/p>\n<blockquote cite=\"https:\/\/x.com\/bzamayo\/status\/1900625397688963457\">\n<p>Two thirds to eighty percent success rate is like half of the Siri feature set tho<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/x.com\/rjonesy\/status\/1900626537180774566\">Ryan Jones<\/a>:<\/p>\n<blockquote cite=\"https:\/\/x.com\/rjonesy\/status\/1900626537180774566\"><ul><li>not held by JG, Tim, or Craig<\/li><li>AI only works 66-80% of the time (that&rsquo;s VERY low, the last 20% is 80% of the work, even 95% is un-shippable) So it basically didn&rsquo;t exist at WWDC. Ouch.<\/li><li>also blamed MarCom, fairly, for the tv ad<\/li><\/ul><p>[&#8230;]<\/p><ul><li>&ldquo;As of Friday, Apple doesn&rsquo;t plan to immediately fire any top executives over the AI crisis&rdquo;. Notice the word immediately.<\/li><li>&ldquo;It has discussed moving more senior executives under Giannandrea to assist with a turnaround effort.&rdquo; That&rsquo;s setup for &ldquo;this was the plan, but we mutually decided new leadership would be beneficial&rdquo;<\/li><\/ul><\/blockquote>\n\n<p><a href=\"https:\/\/x.com\/SnazzyLabs\/status\/1900696864724545564\">Quinn Nelson<\/a>:<\/p>\n<blockquote cite=\"https:\/\/x.com\/SnazzyLabs\/status\/1900696864724545564\">\n<p>This is wild. Every part of it. How none of the three heads responsible were there is unreal.<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/x.com\/jdalrymple\/status\/1900674006719631563\">Jim Dalrymple<\/a>:<\/p>\n<blockquote cite=\"https:\/\/x.com\/jdalrymple\/status\/1900674006719631563\">\n<p>Two of these need to be fired immediately. Doesn&rsquo;t matter which two.<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/x.com\/handleym99\/status\/1900785638217269710\">Maynard Handley<\/a>:<\/p>\n<blockquote cite=\"https:\/\/x.com\/handleym99\/status\/1900785638217269710\">\n<p>Do we have a TECHNICAL analysis? Examples of TECHNICAL analysis include:<\/p>\n<ul>\n<li><p>is the problem lousy models, or that Apple is trying to integrate models into APIs in ways never done before, or that the models are crippled by DNC levels of political correctness?<\/p><\/li>\n<li><p>are the models limited by being forced to run on hardware that&rsquo;s not powerful enough (because of local execution mandate?)<\/p><\/li>\n<li><p>has a deliberate choice been made (if so why?) to not use open source even when that provides better models (eg the claim that Whisper provides much better text to speech than Apple Dictation)?<\/p><\/li>\n<\/ul>\n<\/blockquote>\n\n<p><a href=\"https:\/\/x.com\/UltravioletRain\/status\/1900887268866269679\">Ultraviolet<\/a>:<\/p>\n<blockquote cite=\"https:\/\/x.com\/UltravioletRain\/status\/1900887268866269679\">\n<p>Remember the system prompt where they asked it not to hallucinate? That was a massive red flag.<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/daringfireball.net\/linked\/2025\/03\/14\/all-hands-siri-team-meeting-leaks-to-bloomberg\">John Gruber<\/a> (<a href=\"https:\/\/mastodon.social\/@daringfireball\/114162908707298379\">Mastodon<\/a>):<\/p>\n<blockquote cite=\"https:\/\/daringfireball.net\/linked\/2025\/03\/14\/all-hands-siri-team-meeting-leaks-to-bloomberg\">\n<p>The quotes are juicy AF, but don&rsquo;t really start until the 10th paragraph. Like, for example, <em>which<\/em> Siri features does Walker think are &ldquo;incredibly impressive&rdquo;?<\/p>\n<p>[&#8230;]<\/p>\n<blockquote>\n<p>Walker compared the endeavor to an attempt to swim to Hawaii. &ldquo;We swam hundreds of miles&#x2009;&mdash;&#x2009;we set a Guinness Book for World Records for swimming distance&#x2009;&mdash;&#x2009;but we still didn&rsquo;t swim to Hawaii,&rdquo; he said. &ldquo;And we were being jumped on, not for the amazing swimming that we did, but the fact that we didn&rsquo;t get to the destination.&rdquo;<\/p>\n<\/blockquote>\n<p>I&rsquo;d say it&rsquo;s a little more like selling customers tickets for a cruise that includes a stop in Hawaii, then never actually getting to Hawaii, and hoping they didn&rsquo;t notice when the ship returns to port to disembark.<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/spyglass.org\/siri-apple-ai-trouble\/\">M.G. Siegler<\/a>:<\/p>\n<blockquote cite=\"https:\/\/spyglass.org\/siri-apple-ai-trouble\/\"><p>Robby Walker is not a name most people will know, but <a href=\"https:\/\/www.linkedin.com\/in\/robbywalker\/details\/experience\/?ref=spyglass.org\">he has been at Apple for 11 and a half years<\/a>. In fact, he came over when Apple acquired the startup he co-founded, Cue (originally named Greplin &#x2013; <a href=\"https:\/\/techcrunch.com\/2011\/02\/14\/greplin-grabs-4-million-from-sequoia-for-social-search\/?ref=spyglass.org\">one of the OG &ldquo;social search&rdquo; products<\/a>) <a href=\"https:\/\/techcrunch.com\/2013\/10\/03\/cue-acquired-for-over-40m-likely-by-apple-to-compete-with-google-now\/?ref=spyglass.org\">back in 2013<\/a>. Why did Apple acquire that company? Because Google &#x2013; specifically, the product known as &lsquo;Google Now&rsquo; &#x2013; was destroying Siri, <a href=\"https:\/\/techcrunch.com\/2013\/10\/03\/why-did-apple-buy-cue-because-google-now-eats-siris-lunch\/?ref=spyglass.org\">as Matthew Panzarino noted at the time<\/a>. Siri, of course, was still not good, way back then. And Walker has been working to try to fix that within Apple ever since.<\/p><p>[&#8230;]<\/p><p>This is seemingly a &ldquo;well, we tried, but it didn&rsquo;t work, so we&rsquo;re back-burnering those ideas and moving forward&rdquo;. It raises a question that sounds like a troll but is actually legitimate at this point: are we <em>ever<\/em> going to see these features? Is this truly the AirPower of Apple Intelligence?<\/p><\/blockquote>\n\n<p><a href=\"https:\/\/pxlnv.com\/linklog\/siri-ugly-and-embarrassing\/\">Nick Heer<\/a>:<\/p>\n<blockquote cite=\"https:\/\/pxlnv.com\/linklog\/siri-ugly-and-embarrassing\/\">\n<p>Based on my experience in an Apple Store this week, this disappointment has not trickled down to retail employees. I was in for an appointment after I shattered my fifteen year record of keeping my screen intact, and I was told that even though my iPhone 15 Pro was &ldquo;fine&rdquo; because it supports Apple Intelligence, I could get nearly $700 towards a newer one after I had mine repaired. This was something I should at least consider, apparently. And, by the way, had I tried the new Apple Intelligence features?<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/daringfireball.net\/2025\/03\/a_postscript_on_the_singular_nature_of_mark_gurmans_reporting\">John Gruber<\/a> (<a href=\"https:\/\/mastodon.social\/@daringfireball\/114172593585969246\">Mastodon<\/a>):<\/p>\n<blockquote cite=\"https:\/\/daringfireball.net\/2025\/03\/a_postscript_on_the_singular_nature_of_mark_gurmans_reporting\">\n<p>So let&rsquo;s just examine how extraordinary and singular Gurman&rsquo;s Friday report was.<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2025-03-16\/apple-iphone-17-air-foldable-iphone-details-ai-crisis-to-haunt-top-100-event-m8bl3a9c\">Mark Gurman<\/a> (<a href=\"https:\/\/x.com\/markgurman\/status\/1901283736148443488\">tweet<\/a>):<\/p>\n<blockquote cite=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2025-03-16\/apple-iphone-17-air-foldable-iphone-details-ai-crisis-to-haunt-top-100-event-m8bl3a9c\"><p>The company&rsquo;s <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-03-14\/apple-s-siri-chief-calls-ai-delays-ugly-and-embarrassing-promises-fixes\">AI crisis<\/a> will be the talk of its &ldquo;Top 100&rdquo; offsite meeting this week, and it&rsquo;s planning some of the <a href=\"https:\/\/origin.www.bloomberg.com\/news\/articles\/2025-03-10\/apple-readies-dramatic-design-overhauls-for-ios-19-ipados-19-and-macos-16?srnd=undefined\">biggest iOS and macOS redesigns<\/a> in its history.<\/p><\/blockquote>\n\n<p><a href=\"https:\/\/x.com\/heyyoudvd\/status\/1901287355731923434\">Dave B.<\/a>:<\/p>\n<blockquote cite=\"https:\/\/x.com\/heyyoudvd\/status\/1901287355731923434\">\n<p>If Apple&rsquo;s takeaway from \n@gruber&rsquo;s piece was merely that they need to improve their AI, then it seems Apple missed the whole point.<\/p>\n<\/blockquote>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2025\/03\/13\/rumored-redesign-in-ios-19-and-macos-16\/\">Rumored Redesign in iOS 19 and macOS 16<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2025\/03\/13\/rotten\/\">Rotten<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2025\/03\/12\/apple-delays-more-personalized-siri-apple-intelligence-features\/\">Apple Delays &ldquo;More Personalized Siri&rdquo; Apple Intelligence Features<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2024\/08\/23\/apples-hidden-ai-prompts\/\">Apple&rsquo;s Hidden AI Prompts<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2018\/04\/04\/apple-hires-john-giannandrea\/\">Apple Hires John Giannandrea<\/a><\/li>\n<\/ul>\n\n<p id=\"leaked-apple-siri-meeting-update-2025-09-26\">Update (<a href=\"#leaked-apple-siri-meeting-update-2025-09-26\">2025-09-26<\/a>): <a href=\"https:\/\/9to5mac.com\/2025\/09\/12\/former-siri-boss-behind-delayed-apple-intelligence-features-leaving-the-company\/\">Zac Hall<\/a> (<a href=\"https:\/\/appleinsider.com\/articles\/25\/09\/12\/executive-linked-to-siri-delays-is-leaving-apple-in-october\">AppleInsider<\/a>):<\/p>\n<blockquote cite=\"https:\/\/9to5mac.com\/2025\/09\/12\/former-siri-boss-behind-delayed-apple-intelligence-features-leaving-the-company\/\">\n<p>As of today, however, it&rsquo;s being reported by <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-09-12\/apple-ai-and-search-executive-robby-walker-to-leave-iphone-maker?utm_medium=email&amp;utm_source=author_alert&amp;utm_term=250912&amp;utm_campaign=author_19842959\">Mark Gurman for Bloomberg<\/a> that Robby Walker is leaving Apple at the end of October.<\/p>\n\n\n\n<p>Gurman adds that the Answers project is still ongoing and on track to ship in 2026. The report adds that Walker&rsquo;s number of deputies was dramatically reduced after shifting from the Siri team to the Answers, Information and Knowledge team.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Mark Gurman (Hacker News, MacRumors): Robby Walker, who serves as a senior director at Apple, delivered the stark comments during an all-hands meeting for the Siri division, saying that the team was facing a bad period. Walker also said that it&rsquo;s unclear when the enhancements will actually launch, according to people with knowledge of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2025-03-17T19:54:48Z","apple_news_api_id":"529d4fb8-4c16-48e4-a71d-4734e408831d","apple_news_api_modified_at":"2025-09-26T13:25:21Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AUp1PuEwWSOSnHUc05AiDHQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[38,2602,1351,629,31,2586,30,2598,247,60],"class_list":["post-47106","post","type-post","status-publish","format-standard","hentry","category-technology","tag-apple","tag-apple-intelligence","tag-artificial-intelligence","tag-craig-federighi","tag-ios","tag-ios-18","tag-mac","tag-macos-15-sequoia","tag-siri","tag-timcook"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/47106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=47106"}],"version-history":[{"count":2,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/47106\/revisions"}],"predecessor-version":[{"id":49384,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/47106\/revisions\/49384"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=47106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=47106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=47106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}