{"id":46497,"date":"2025-01-22T13:51:58","date_gmt":"2025-01-22T18:51:58","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=46497"},"modified":"2025-02-26T15:14:42","modified_gmt":"2025-02-26T20:14:42","slug":"app-store-trader-status-deadline","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2025\/01\/22\/app-store-trader-status-deadline\/","title":{"rendered":"App Store Trader Status Deadline"},"content":{"rendered":"

Apple<\/a>:<\/p>\n

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Starting February 17, 2025: Due to the European Union’s Digital Services Act<\/a>, apps without trader status will be removed from the App Store in the European Union until trader status is provided and verified, if necessary.<\/p>\n<\/blockquote>\n\n

Apple<\/a>:<\/p>\n

To determine if you’re a trader, you should consider a range of non-exhaustive and non-exclusive factors (see those listed on page 2 in the EC’s Guidance), which may include:<\/p>

Whether you make revenue as a result of your app, for example if your app includes in-app purchases, or if it’s a paid or ad-sponsored app — especially if you’re transacting in large volumes<\/p>

[…]<\/p>

Whether you develop your app in connection with your trade, business, craft, or profession—meaning that you’re acting in a professional\/business capacity. You’re unlikely to be a trader for EU law purposes if you’re acting “for purposes which are outside your trade, business, craft, or profession.” For example, if you’re a hobbyist and you developed your app with no intention of commercializing it, you may not be considered a trader.<\/p><\/blockquote>\n

When I looked at this last year, it seemed like anyone<\/em> selling apps would be considered a trader. This guidance from Apple adds confusion<\/a>: what is a large volume<\/em>? What does it mean to offer an app for sale with no intention of commercializing it<\/em>?<\/p>\n\n

Luc Vandal<\/a>:<\/p>\n

\n

Still receiving this (again) despite confirmation that the status for my account is fine. This doesn’t inspire much confidence. Anyone else?<\/p>\n<\/blockquote>\n\n

Drew McCormack<\/a>:<\/p>\n

Apple’s trader registration for the new EU rules is a complete shambles. I sent them the documents last March. They didn’t process them in time, and they expired. So, I get in contact and get assigned an issue number and person assigned to the issue, pay for up-to-date docs, and send them again. Silence. And the threats of cutting off my apps continue to flow in.<\/p><\/blockquote>\n\n

Previously:<\/p>\n