{"id":45750,"date":"2024-11-12T17:19:01","date_gmt":"2024-11-12T22:19:01","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=45750"},"modified":"2025-06-24T23:08:29","modified_gmt":"2025-06-25T03:08:29","slug":"misguided-apple-intelligence-ads","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2024\/11\/12\/misguided-apple-intelligence-ads\/","title":{"rendered":"Misguided Apple Intelligence Ads"},"content":{"rendered":"<p><a href=\"https:\/\/tidbits.com\/2024\/11\/11\/misguided-apple-intelligence-ads\/\">Adam Engst<\/a> (<a href=\"https:\/\/news.ycombinator.com\/item?id=42111094\">Hacker News<\/a>):<\/p>\n<blockquote cite=\"https:\/\/tidbits.com\/2024\/11\/11\/misguided-apple-intelligence-ads\/\"><p>A pair of new ads for Apple Intelligence portray the Writing Tools and Memories movies as tools for those unwilling to put in any effort.<\/p><p>In the <a href=\"https:\/\/www.youtube.com\/watch?v=3m0MoYKwVTM\">first ad<\/a>, Apple Intelligence enables a goof-off who wastes time and annoys his colleagues to surprise his boss with an unexpectedly well-written email. It&rsquo;s not clear that the boss is impressed; he just can&rsquo;t believe the guy would have written a professional message.<\/p><\/blockquote><p>The revised e-mail is certainly more formal, but I&rsquo;m not sure that it&rsquo;s actually good or that it matches his intent.<\/p><blockquote cite=\"https:\/\/tidbits.com\/2024\/11\/11\/misguided-apple-intelligence-ads\/\"><p>The <a href=\"https:\/\/www.youtube.com\/watch?v=A0BXZhdDqZM\">second ad<\/a> channels a similar suggestion&mdash;that Apple Intelligence is a crutch for the thoughtless. In it, a woman realizes that she has forgotten her husband&rsquo;s birthday only after their kids give him thoughtful, homemade gifts, so she quickly uses Apple Intelligence to create a Memories movie of the children doing woodworking with their father.<\/p><\/blockquote>\n<p>It&rsquo;s really quite a different message than a bicycle for the mind.<\/p>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2024\/10\/24\/apple-intelligence-in-macos-15-1-and-ios-18-1\/\">Apple Intelligence in macOS 15.1 and iOS 18.1<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2024\/08\/05\/beta-for-apple-intelligence-in-apple-mail\/\">Beta for Apple Intelligence in Apple Mail<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2024\/05\/10\/apple-apologizes-for-ipad-crush-ad\/\">Apple Apologizes for iPad &ldquo;Crush&rdquo; Ad<\/a><\/li>\n<\/ul>\n\n<p id=\"misguided-apple-intelligence-ads-update-2024-11-14\">Update (2024-11-14): <a href=\"https:\/\/pxlnv.com\/linklog\/misguided-apple-intelligence-ads\/\">Nick Heer<\/a>:<\/p>\n<blockquote cite=\"https:\/\/pxlnv.com\/linklog\/misguided-apple-intelligence-ads\/\">\n<p>The first is a little better than the second because it at least hints at something I bet many of us dread: writing work email. But why not a version which elevates someone who cares? The armchair director in me wants this to be an employee who is clearly trying hard, writing a frustrated email to someone who is not, and needing to adjust the tone of a pretty mean email.<\/p>\n<p>The second ad is beyond helping. If someone had handed me their own phone with a photo slideshow at any point in the past five years, I would have assumed they did not make it themselves. I do not know anybody in real life who has ever done so.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Adam Engst (Hacker News): A pair of new ads for Apple Intelligence portray the Writing Tools and Memories movies as tools for those unwilling to put in any effort.In the first ad, Apple Intelligence enables a goof-off who wastes time and annoys his colleagues to surprise his boss with an unexpectedly well-written email. It&rsquo;s not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2024-11-12T22:19:04Z","apple_news_api_id":"7180c1ab-c606-4301-a8f0-c619ffe84509","apple_news_api_modified_at":"2024-11-14T15:23:48Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AcYDBq8YGQwGo8MYZ_-hFCQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[2602,1351,31,2586,30,2598,663],"class_list":["post-45750","post","type-post","status-publish","format-standard","hentry","category-technology","tag-apple-intelligence","tag-artificial-intelligence","tag-ios","tag-ios-18","tag-mac","tag-macos-15-sequoia","tag-marketing"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/45750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=45750"}],"version-history":[{"count":2,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/45750\/revisions"}],"predecessor-version":[{"id":45770,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/45750\/revisions\/45770"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=45750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=45750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=45750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}