{"id":45453,"date":"2024-10-21T14:05:59","date_gmt":"2024-10-21T18:05:59","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=45453"},"modified":"2024-11-19T14:48:28","modified_gmt":"2024-11-19T19:48:28","slug":"autoenshittification-youtube-and-disenshittify-or-die","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2024\/10\/21\/autoenshittification-youtube-and-disenshittify-or-die\/","title":{"rendered":"Autoenshittification, YouTube, and Disenshittify or Die"},"content":{"rendered":"

Cory Doctorow<\/a> (July 2023, Hacker News<\/a>):<\/p>\n

Forget F1: the only car race that matters now is the race to turn your car into a digital extraction machine, a high-speed inkjet printer on wheels, stealing your private data as it picks your pocket.<\/p>

[…]<\/p>

The car manufacturers got so<\/em> desperate for chips that they started buying up washing machines<\/em> for the microchips in them, extracting the chips and discarding the washing machines like some absurdo-dystopian cyberpunk walnut-shelling machine[…]<\/p>

[…]<\/p>

These digital systems are a huge problem for the car companies. They are the underlying cause of a precipitous decline in car quality. From touch-based digital door-locks to networked sensors and cameras, every digital system in your car is a source of endless repair nightmares, costly recalls and cybersecurity vulnerabilities[…]<\/p><\/blockquote>\n\n

Cory Doctorow<\/a> (September 2023):<\/p>\n

It doesn’t have to be this way. Enshittification occurs when companies gobble each other up in an orgy of mergers and acquisitions, reducing the internet to “five giant websites filled with screenshots of text from the other four” (credit to Tom Eastman!), which lets them endlessly tweak their back-ends to continue to shift value from users and business-customers to themselves. The government gets in on the act by banning tweaking by users - reverse-engineering, scraping, bots and other user-side self-help measures - leaving users helpless before the march of enshittification. We don’t have to accept this! Disenshittifying the internet will require antitrust, limits on corporate tweaking - through privacy laws and other protections - and aggressive self-help measures from alternative app stores to ad blockers and beyond!<\/p><\/blockquote>\n\n

Cory Doctorow<\/a> (November 2023, Hacker News<\/a>):<\/p>\n

For example, when Google contemplates raising the price of a Youtube subscription, the dissent might say, “Well, this will reduce viewership and might shift viewers to rivals like Tiktok” (competition). But the price-hiking side can counter, “No, because we have a giant archive, we control 90% of searches, we are embedded in the workflow of vloggers and other creators who automatically stream and archive to Youtube, and Youtube comes pre-installed on every Android device.” Even if the company leaks a few viewers to Tiktok, it will still make more money in aggregate. Prices go up.<\/p>

When Google contemplates increasing the number of ads shown to nonsubscribers, the dissent might say, “This will incentivize more users to install ad-blockers, and then we’ll see no<\/em> ad-revenue from them.” The pro-ad side can counter, “No, because most Youtube viewing is in-app, and reverse-engineering the Youtube app to add an ad-blocker is a felony under Section 1201 of the Digital Millennium Copyright Act. As to non-app viewers: we control the majority of browser installations and have Chrome progressively less hospitable to ad-blocking.”<\/p>

When Google contemplates adding anti-adblock to its web viewers, the dissent might say, “Processing users’ data in order to ad-block them will violate Europe’s GDPR.” The anti-adblock side can counter, “But we maintain the fiction that our EU corporate headquarters is in the corporate crime-haven of Ireland, where the privacy regulator systematically underenforces the GDPR. We can expect a very long tenure of anti-adblock before we are investigated, and we might win the investigation. Even if we are punished, the expected fine is less than the additional ad-revenue we stand to make.”<\/p>

When Google contemplates stealing performers’ wages through opaque reshufflings of its revenue-sharing system, the dissent might say, “Our best performers have options, they can go to Twitch or Tiktok.” To which the pro-wage-theft side can counter, “But they have no way of taking their viewers with them. There’s no way for them to offer their viewers on Youtube a tool that alerts them whenever they post a new video to a rival platform. Their archives are on Youtube, and if they move them to another platform, there’s no way to redirect users searching for those videos to their new homes. What’s more, any attempt to unilaterally extract their users’ contact info, or redirect searchers or create a multiplatform client, violates some mix of our terms of service, our rights under DMCA 1201, etc.”<\/p><\/blockquote>\n\n

Cory Doctorow<\/a> (August 2024, transcript<\/a>):<\/p>\n

The enshittification of the internet wasn’t inevitable. The old, good internet gave way to the enshitternet because we let our bosses enshittify it. We took away the constraints of competition, regulation, interop and tech worker power, and so when our bosses yanked on the big enshittification lever in the c-suite, it started to budge further and further, toward total enshittification. A new, good internet is possible - and necessary - and it needs you.<\/p><\/blockquote>\n\n

Previously:<\/p>\n