{"id":42843,"date":"2024-04-12T14:52:16","date_gmt":"2024-04-12T18:52:16","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=42843"},"modified":"2024-04-26T11:39:56","modified_gmt":"2024-04-26T15:39:56","slug":"dont-let-me-go-and-icloud-storage-tiers","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2024\/04\/12\/dont-let-me-go-and-icloud-storage-tiers\/","title":{"rendered":"&ldquo;Don&rsquo;t Let Me Go&rdquo; and iCloud Storage Tiers"},"content":{"rendered":"<p><a href=\"https:\/\/daringfireball.net\/linked\/2024\/04\/09\/dont-let-me-go-commercial\">John Gruber<\/a>:<\/p>\n<blockquote cite=\"https:\/\/daringfireball.net\/linked\/2024\/04\/09\/dont-let-me-go-commercial\">\n<p>The gist of the commercial is that you shouldn&rsquo;t worry about deleting photos to free up storage, because modern iPhones have plenty of space.<\/p>\n<p>[&#8230;]<\/p>\n<p>But this commercial made me want to yell at my TV each time it came on: &ldquo;The problem is <em>iCloud<\/em> storage, not on-device storage!&rdquo; The free tier of iCloud remains just 5 GB, and the $1\/month paid tier offers just 50 GB, which may not be enough to back up even a 64 GB iPhone SE.<\/p>\n<p>[&#8230;]<\/p>\n<p>And no amount of cleverness in iOS can protect a user with un-backed-up photos and videos if they lose or break their iPhone.<\/p>\n<p>[&#8230;]<\/p>\n<p>It feels like this new commercial is just whistling past the single biggest shortcoming in the Apple ecosystem.<\/p>\n<\/blockquote>\n<p>I bet Apple has data showing that millions of iPhone users have precious photos that aren&rsquo;t backed up because they don&rsquo;t have enough iCloud storage. iOS will nag about this, and people get used to ignoring it. There&rsquo;s an aversion to subscriptions, even if it&rsquo;s only 99 cents per month to back up important data. I don&rsquo;t know what the answer is, but it seems odd that the free tier hasn&rsquo;t changed and that purchasing a new $999 phone doesn&rsquo;t get you more. I guess it&rsquo;s like how the fancy hotels are the ones that charge for Wi-Fi&#8230;<\/p>\n\n<p><a href=\"https:\/\/twitter.com\/rjonesy\/status\/1777837478180737027\">Ryan Jones<\/a>:<\/p>\n<blockquote cite=\"https:\/\/twitter.com\/rjonesy\/status\/1777837478180737027\">\n<p>User must choose between (roughly speaking) 5-10GB on device or 100-200GB on device. That&rsquo;s so binary. There&rsquo;s no benefit to more device storage until and unless it can fit ALL your photos.<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/twitter.com\/cribasoft\/status\/1777857356484772309\">Carlos Ribas<\/a>:<\/p>\n<blockquote cite=\"https:\/\/twitter.com\/cribasoft\/status\/1777857356484772309\"><p>Plus it doesn&rsquo;t do a great job. I have to turn it off or else I frequently find myself waiting to download offloaded videos I just took, while the phone sits 75% empty. Doing a good job would mean filling the phone but automatically purging oldest-first as-needed.<\/p><\/blockquote>\n\n<p><a href=\"https:\/\/daringfireball.net\/2024\/04\/online_photo_storage_is_surely_expensive_but_apple_should_offer_more\">John Gruber<\/a>:<\/p>\n<blockquote cite=\"https:\/\/daringfireball.net\/2024\/04\/online_photo_storage_is_surely_expensive_but_apple_should_offer_more\">\n<p>The free tier for Google One offers 15 GB of storage.<\/p>\n<p>[&#8230;]<\/p>\n<p>Google used to offer &ldquo;unlimited storage for photos and videos&rdquo; to owners of Pixel phones, but <a href=\"https:\/\/www.droid-life.com\/2023\/12\/20\/bring-back-unlimited-google-photos-storage-for-pixel-owners\/\">they dropped this offer<\/a> starting with the Pixel 6 in late 2021. That was such an appealing offer&#x2009;&mdash;&#x2009;especially considering that much of the appeal of Pixel phones comes from their renowned camera systems. I can only surmise that this proved more expensive to Google than they deemed worthwhile.<\/p>\n<p>You don&rsquo;t need to pay for iCloud to back up a large amount of iPhone storage&#x2009;&mdash;&#x2009;you can still <a href=\"https:\/\/support.apple.com\/guide\/iphone\/back-up-iphone-iph3ecf67d29\/ios\">back up to a Mac or PC manually<\/a>. I don&rsquo;t know any non-expert users who do this, though, and there are zillions of iPhone owners who don&rsquo;t even own a Mac or PC. For the masses, iCloud backup is the only backup.<\/p>\n<\/blockquote>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2023\/10\/23\/6-tb-and-12-tb-icloud-plans\/\">6 TB and 12 TB iCloud+ Plans<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2023\/05\/09\/pogues-photos-unification\/\">Pogue&rsquo;s Photos Unification<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2023\/03\/20\/photos-data-loss-with-macos-13-3-beta\/\">Photos Data Loss With macOS 13.3 Beta<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2023\/01\/02\/your-memories-their-cloud\/\">Your Memories, Their Cloud<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2022\/10\/07\/showing-the-amount-of-free-space-on-ios\/\">Showing the Amount of Free Space on iOS<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2022\/06\/22\/limiting-imessages-disk-usage\/\">Limiting iMessage&rsquo;s Disk Usage<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2020\/11\/11\/google-photos-to-end-unlimited-storage\/\">Google Photos to End Unlimited Storage<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2019\/03\/28\/icloud-deletion-bugs\/\">iCloud Deletion Bugs<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2018\/09\/25\/photos-needs-better-storage-management\/\">Photos Needs Better Storage Management<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2018\/03\/29\/the-missing-icloud-storage-bump\/\">The Missing iCloud Storage Bump<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2014\/09\/19\/ios-8-removes-camera-roll\/\">iOS 8 Removes Camera Roll<\/a><\/li>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2014\/09\/10\/new-icloud-pricing\/\">New iCloud Pricing<\/a><\/li>\n<\/ul>\n\n<p id=\"dont-let-me-go-and-icloud-storage-tiers-update-2024-04-24\">Update (2024-04-24): <a href=\"https:\/\/9to5mac.com\/2024\/04\/13\/icloud-free-storage-vs-google-microsoft\/\">Chance Miller<\/a>:<\/p>\n<blockquote cite=\"https:\/\/9to5mac.com\/2024\/04\/13\/icloud-free-storage-vs-google-microsoft\/\">\n<p>Nearly 13 years later, how does iCloud&rsquo;s free storage offer &#x2013; and paid upgrade plans &#x2013; compare to the competition?<\/p>\n<\/blockquote>\n\n<p id=\"dont-let-me-go-and-icloud-storage-tiers-update-2024-04-26\">Update (2024-04-26): <a href=\"https:\/\/twitter.com\/ScooterComputer\/status\/1779513074203918575\">Scott<\/a>:<\/p>\n<blockquote cite=\"https:\/\/twitter.com\/ScooterComputer\/status\/1779513074203918575\"><p>What gets seemingly lost[&#8230;] in this discussion of Apple&rsquo;s &ldquo;free&rdquo; 5GB iCloud tier is that it isn&rsquo;t, in fact, FREE&#8230; in actuality, Apple diverts revenue from device purchase to the Services silo to PAY for it.<\/p><p>That means: CUSTOMERS pay for it. In the case of existing iCloud users, which is the majority of device purchasers, Apple diverts the revenue but then never delivers the product&#8230; which serves to &lsquo;juice&rsquo; their Services profits (because it -IS- pure profit).<\/p><p>If an Apple customer purchases several devices within the period of time that Apple is deferring revenue, they ARE ENTITLED to multiples of  5GB. They don&rsquo;t get it.<\/p><\/blockquote>\n<p>They&rsquo;re deferring the full amount for each device purchase, not a fraction based on how many users have multiple devices?<\/p>","protected":false},"excerpt":{"rendered":"<p>John Gruber: The gist of the commercial is that you shouldn&rsquo;t worry about deleting photos to free up storage, because modern iPhones have plenty of space. [&#8230;] But this commercial made me want to yell at my TV each time it came on: &ldquo;The problem is iCloud storage, not on-device storage!&rdquo; The free tier of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2024-04-12T18:52:19Z","apple_news_api_id":"44130bee-9350-49cf-b7eb-42e91d3a1b9c","apple_news_api_modified_at":"2024-04-26T15:40:00Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAABA==","apple_news_api_share_url":"https:\/\/apple.news\/ARBML7pNQSc-360LpHTobnA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[146,101,35,16,1142,31,2321,85,2377,663,927,174],"class_list":["post-42843","post","type-post","status-publish","format-standard","hentry","category-technology","tag-backup","tag-business","tag-cloud","tag-icloud","tag-icloud-photo-library","tag-ios","tag-ios-17","tag-iphone","tag-iphone-15","tag-marketing","tag-photos-app","tag-storage"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/42843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=42843"}],"version-history":[{"count":6,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/42843\/revisions"}],"predecessor-version":[{"id":42962,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/42843\/revisions\/42962"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=42843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=42843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=42843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}