{"id":42708,"date":"2024-04-01T15:17:30","date_gmt":"2024-04-01T19:17:30","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=42708"},"modified":"2024-06-10T10:02:33","modified_gmt":"2024-06-10T14:02:33","slug":"apples-immersive-video-problem","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2024\/04\/01\/apples-immersive-video-problem\/","title":{"rendered":"Apple&rsquo;s Immersive Video Problem"},"content":{"rendered":"<p><a href=\"https:\/\/sixcolors.com\/post\/2024\/03\/apples-immersive-video-problem\/\">Jason Snell<\/a>:<\/p>\n<blockquote cite=\"https:\/\/sixcolors.com\/post\/2024\/03\/apples-immersive-video-problem\/\">\n<p>On Thursday Apple <a href=\"https:\/\/sixcolors.com\/post\/2024\/03\/apples-immersive-mls-highlight-reel-debuts-later-today\/\">debuted its first immersive video<\/a> since the Vision Pro launched, a five-minute-long compilation of highlights from the MLS Cup playoffs late last year.<\/p>\n<p>Without even seeing the video, I had many questions. Why did it take more than three months to produce a highlight package? And why, when it finally arrived, was it only five minutes long? And what do those two facts suggest about how difficult it is for Apple to produce immersive video content on an ongoing basis?<\/p>\n<p>[&#8230;]<\/p>\n<p>Most of Apple&rsquo;s initial immersive videos, launched with the Vision Pro, linger with long shots. Cuts happen, but only occasionally. The pace is such that when a cut occurs, there&rsquo;s time to re-orient. You need time to immerse. Quick cuts in a regular video help speed up the action; in immersive video, they&rsquo;re like hitting a speed bump.<\/p>\n<\/blockquote>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2024\/01\/31\/apple-vision-pro-reviews\/\">Apple Vision Pro Reviews<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Jason Snell: On Thursday Apple debuted its first immersive video since the Vision Pro launched, a five-minute-long compilation of highlights from the MLS Cup playoffs late last year. Without even seeing the video, I had many questions. Why did it take more than three months to produce a highlight package? And why, when it finally [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2024-04-01T19:17:34Z","apple_news_api_id":"1c3abdb0-1eb9-4fd2-b597-21db40743d3f","apple_news_api_modified_at":"2024-04-01T19:17:34Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AHDq9sB65T9K1lyHbQHQ9Pw","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[97,2403,2601],"class_list":["post-42708","post","type-post","status-publish","format-standard","hentry","category-technology","tag-video","tag-visionos","tag-visionos-1"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/42708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=42708"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/42708\/revisions"}],"predecessor-version":[{"id":42709,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/42708\/revisions\/42709"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=42708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=42708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=42708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}