{"id":42228,"date":"2024-02-26T16:14:05","date_gmt":"2024-02-26T21:14:05","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=42228"},"modified":"2024-02-27T11:07:50","modified_gmt":"2024-02-27T16:07:50","slug":"might-have-been","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2024\/02\/26\/might-have-been\/","title":{"rendered":"Might Have Been"},"content":{"rendered":"<p><a href=\"https:\/\/9to5mac.com\/2024\/01\/31\/discontinue-the-macbook-air\/\">Ben Lovejoy<\/a>:<\/p>\n<blockquote cite=\"https:\/\/9to5mac.com\/2024\/01\/31\/discontinue-the-macbook-air\/\"><p>Jony Ive tried to persuade Apple to cease making the MacBook Air, leaving a redesigned MacBook Pro as the only portable Mac.<\/p><p>[&#8230;]<\/p><p>Mossberg&rsquo;s source said this led to a huge battle between Ive&rsquo;s design team and the product managers, and was only finally resolved in 2018, when the product team got their way.<\/p><p>It&rsquo;s a big claim to base on a single source, even coming from Mossberg. There are <em>some<\/em> reasons to give it credence. It&rsquo;s undeniable that the MacBook Air spent some years in the wilderness, seemingly neglected by Apple before the 2018 model. It&rsquo;s also notable that this model, <a href=\"https:\/\/9to5mac.com\/2018\/11\/16\/review-2018-macbook-air-with-retina-display-video\/\">while a big upgrade technically<\/a>, didn&rsquo;t get a redesign.<\/p><\/blockquote>\n\n<p><a href=\"https:\/\/www.macrumors.com\/2024\/02\/22\/airpods-pro-were-almost-named-airpods-extreme\/\">Joe Rossignol<\/a>:<\/p>\n<blockquote cite=\"https:\/\/www.macrumors.com\/2024\/02\/22\/airpods-pro-were-almost-named-airpods-extreme\/\"><p>The name AirPods Extreme was floated by at least one member of Apple&rsquo;s leadership team, but the company ultimately decided to move forward with AirPods Pro branding after many employees objected to the change, we have learned.<\/p><\/blockquote>\n\n<p><a href=\"https:\/\/www.macrumors.com\/2024\/02\/23\/iphone-notch-and-dynamic-island-designs\/\">Joe Rossignol<\/a>:<\/p>\n<blockquote cite=\"https:\/\/www.macrumors.com\/2024\/02\/23\/iphone-notch-and-dynamic-island-designs\/\"><p>Before the Dynamic Island, Apple explored a popover menu on the right side of the screen that would have provided users with quick access to the time, cellular signal and Wi-Fi strength, display brightness, volume, and battery charge level. The menu essentially looks like a second notch, and it would disappear when not in use.<\/p><p>Another idea that Apple considered was hiding the notch with an all-black status bar area at the top of the screen.<\/p><p>Apple initially made the Dynamic Island permanently elongated across the top of the screen, before deciding that it would be less intrusive if it changed size as necessary. Apple also considered showing volume and a full row of system shortcuts in the Dynamic Island, tested a never-used layout for ongoing phone calls, and more.<\/p><\/blockquote>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2011\/09\/09\/meet-amazon-coms-first-employee\/\">Relentless and MacMan<\/a><\/li>\n<\/ul>\n\n<p id=\"might-have-been-update-2024-02-27\">Update (2024-02-27): <a href=\"https:\/\/9to5mac.com\/2024\/02\/24\/microsoft-sell-bing-to-apple\/\">Chance Miller<\/a> (via <a href=\"https:\/\/news.ycombinator.com\/item?id=39498184\">Hacker News<\/a>):<\/p>\n<blockquote cite=\"https:\/\/9to5mac.com\/2024\/02\/24\/microsoft-sell-bing-to-apple\/\">\n<p>According to Google&rsquo;s filings, Microsoft pitched Apple on making Bing the default search engine in Safari on at least seven different occasions: 2009, 2013, 2015, 2016, 2018, and 2020. Each time, Google says that Apple passed on the opportunity due to search quality.<\/p>\n<p>[&#8230;]<\/p>\n<p>Also in the filing, Google wrote that Microsoft approached Apple in 2018 to tout improvements it had made to Bing&rsquo;s search quality. Microsoft&rsquo;s goal was to either &ldquo;sell Bing to Apple or establish a Bing-related joint venture.&rdquo;<\/p>\n<\/blockquote>\n\n<p><a href=\"https:\/\/daringfireball.net\/linked\/2024\/02\/24\/airpods-extreme\">John Gruber<\/a>:<\/p>\n<blockquote cite=\"https:\/\/daringfireball.net\/linked\/2024\/02\/24\/airpods-extreme\">\n<p>Calling these small earbuds &ldquo;Extreme&rdquo; would make no sense side-by-side with AirPods Max. To me, at least, &ldquo;AirPods Extreme&rdquo; would be the name for over-the-ear headphones even better than AirPods Max.<\/p>\n<\/blockquote>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2023\/10\/23\/cue-testimony-in-us-v-google\/\">Cue Testimony in US v. Google<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Ben Lovejoy: Jony Ive tried to persuade Apple to cease making the MacBook Air, leaving a redesigned MacBook Pro as the only portable Mac.[&#8230;]Mossberg&rsquo;s source said this led to a huge battle between Ive&rsquo;s design team and the product managers, and was only finally resolved in 2018, when the product team got their way.It&rsquo;s a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2024-02-26T21:14:08Z","apple_news_api_id":"9e912085-e177-4a7c-ae91-4faa58be51b8","apple_news_api_modified_at":"2024-02-27T16:07:53Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/AnpEgheF3SnyukU-qWL5RuA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[1422,38,313,31,2270,628,30,1173,100,663],"class_list":["post-42228","post","type-post","status-publish","format-standard","hentry","category-technology","tag-airpods","tag-apple","tag-bing","tag-ios","tag-iphone-14-pro","tag-jonathan-ive","tag-mac","tag-macbook-air","tag-macbookpro","tag-marketing"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/42228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=42228"}],"version-history":[{"count":3,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/42228\/revisions"}],"predecessor-version":[{"id":42248,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/42228\/revisions\/42248"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=42228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=42228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=42228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}