{"id":41302,"date":"2023-12-05T13:52:37","date_gmt":"2023-12-05T18:52:37","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=41302"},"modified":"2023-12-05T13:52:37","modified_gmt":"2023-12-05T18:52:37","slug":"slower-chrome-extension-updates","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2023\/12\/05\/slower-chrome-extension-updates\/","title":{"rendered":"Slower Chrome Extension Updates"},"content":{"rendered":"<p><a href=\"https:\/\/arstechnica.com\/google\/2023\/12\/chromes-next-weapon-in-the-war-on-ad-blockers-slower-extension-updates\/\">Ron Amadeo<\/a> (via <a href=\"https:\/\/news.ycombinator.com\/item?id=38495559\">Hacker News<\/a>):<\/p>\n<blockquote cite=\"https:\/\/arstechnica.com\/google\/2023\/12\/chromes-next-weapon-in-the-war-on-ad-blockers-slower-extension-updates\/\"><p>Google&rsquo;s war on ad blockers is just gearing up, with YouTube doing its best to <a href=\"https:\/\/arstechnica.com\/google\/2023\/11\/youtube-tries-to-kill-ad-blockers-in-push-for-ad-dollars-premium-subs\/\">detect and block<\/a> ad blockers and Chrome aiming to roll out the ad block-limiting <a href=\"https:\/\/arstechnica.com\/gadgets\/2023\/11\/google-chrome-will-limit-ad-blockers-starting-june-2024\/\">Manifest V3 extension platform<\/a> in June 2024. A new article <a href=\"https:\/\/www.engadget.com\/inside-the-arms-race-between-youtube-and-ad-blockers-140031824.html\">from Engadget<\/a> detailing the &ldquo;arms race&rdquo; over ad blocking brings up an interesting point regarding the power that YouTube and Chrome have in this battle: a dramatic update advantage over the ad blockers.<\/p><p>In addition to hamstringing Chrome&rsquo;s extension platform with no real user-centric justifications, Manifest V3 will also put roadblocks up before extension <em>updates<\/em>, which will delay an extension developer&rsquo;s ability to quickly respond to changes. YouTube can instantly switch up its ad delivery system, but once Manifest V3 becomes mandatory, that won&rsquo;t be true for extension developers. If ad blocking is a cat-and-mouse game of updates and counter-updates, then Google will force the mouse to slow down.<\/p><p>[&#8230;]<\/p><p>All updates, even to benign things like a filtering list, will need to happen through full extension updates through the Chrome Web Store. They will all be subject to Chrome Web Store reviews process, and that comes with a significant time delay.<\/p><\/blockquote>\n\n<p>Previously:<\/p>\n<ul>\n<li><a href=\"https:\/\/mjtsai.com\/blog\/2023\/11\/28\/youtubes-ad-blocker-crackdown\/\">YouTube&rsquo;s Ad Blocker Crackdown<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Ron Amadeo (via Hacker News): Google&rsquo;s war on ad blockers is just gearing up, with YouTube doing its best to detect and block ad blockers and Chrome aiming to roll out the ad block-limiting Manifest V3 extension platform in June 2024. A new article from Engadget detailing the &ldquo;arms race&rdquo; over ad blocking brings up [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2023-12-05T18:52:44Z","apple_news_api_id":"4c21d243-fb67-400a-997f-7b62f841988a","apple_news_api_modified_at":"2023-12-05T18:52:44Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/ATCHSQ_tnQAqZf3ti-EGYig","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[354,456,30,32,2385,96],"class_list":["post-41302","post","type-post","status-publish","format-standard","hentry","category-technology","tag-advertising","tag-googlechrome","tag-mac","tag-macapp","tag-macos-14-sonoma","tag-web"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/41302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=41302"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/41302\/revisions"}],"predecessor-version":[{"id":41303,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/41302\/revisions\/41303"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=41302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=41302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=41302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}