{"id":41065,"date":"2023-11-14T17:25:53","date_gmt":"2023-11-14T22:25:53","guid":{"rendered":"https:\/\/mjtsai.com\/blog\/?p=41065"},"modified":"2023-11-14T17:25:53","modified_gmt":"2023-11-14T22:25:53","slug":"google-adsense-changes-from-cpc-to-cpm","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2023\/11\/14\/google-adsense-changes-from-cpc-to-cpm\/","title":{"rendered":"Google AdSense Changes From CPC to CPM"},"content":{"rendered":"<p><a href=\"https:\/\/blog.google\/products\/adsense\/evolving-how-publishers-monetize-with-adsense\/\">Dan Taylor<\/a> (via <a href=\"https:\/\/news.ycombinator.com\/item?id=38117795\">Hacker News<\/a>):<\/p>\n<blockquote cite=\"https:\/\/blog.google\/products\/adsense\/evolving-how-publishers-monetize-with-adsense\/\">\n<p>Today, website owners use a combination of direct sales, ad networks and sell-side platforms to sell their ad space, often using multiple technologies simultaneously.<\/p>\n<p>This is why we are making two changes: updating AdSense&rsquo;s revenue-share structure and moving to paying publishers by impression. These changes will provide a consistent way for publishers to compare the differing fees across the various technologies they use to monetize and will provide even greater transparency into the media-buying process.<\/p>\n<p>Based on our tests, we don&rsquo;t expect publishers to see a change in their earnings as a result of these updates.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Dan Taylor (via Hacker News): Today, website owners use a combination of direct sales, ad networks and sell-side platforms to sell their ad space, often using multiple technologies simultaneously. This is why we are making two changes: updating AdSense&rsquo;s revenue-share structure and moving to paying publishers by impression. These changes will provide a consistent way [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2023-11-14T22:25:58Z","apple_news_api_id":"f705cde0-c644-43c0-a179-83482285ccad","apple_news_api_modified_at":"2023-11-14T22:25:58Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/A9wXN4MZEQ8CheYNIIoXMrQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[354,101,51,2499,96],"class_list":["post-41065","post","type-post","status-publish","format-standard","hentry","category-technology","tag-advertising","tag-business","tag-google","tag-google-adsense","tag-web"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/41065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=41065"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/41065\/revisions"}],"predecessor-version":[{"id":41066,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/41065\/revisions\/41066"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=41065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=41065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=41065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}